I’m excited to have been featured in the GoSolo interview series by Subkit in their Entrepreneur Stories series. I’m honored to be included among the other small business owners who have also shared their stories.
We hope you enjoy these easy-to-read and easy-to-digest articles about branding, marketing, and productivity strategies for growing 1-5 person businesses.
Brenits Creative has been recognized as one of Arizona’s top 30 brand strategy agencies by DesignRush, a B2B digital marketplace that connects brands with leading agencies.
Think about marketing as planting trees. The trees of brand marketing you plant today will guarantee business growth tomorrow. What you are communicating today is to help potential customers make the buy decision in the future when they need what you are offering.
Even after 40 years (or 60 in the case of the original P’s), the Marketing Mix is still very much applicable to a marketer’s day to day work. A good marketer will learn to adapt the theory to fit modern times and their own business model.
Like any specialty, marketing has a language of its own.
Brand vision, mission, values, and positioning all radiate from the core of purpose which acts as “true north” for a brand.
A follow up email or call isn’t about trying to sell additional products or services. The best follow-up is one that adds value to the recipient.
Your website is a reflection of your business, the value you offer your prospects, and what it’s going to be like working with you.
Branding is long-term focused, rather than special promotions or a discounts. The tactics for staying top-of-mind 6 or 12 months from now are different than getting them to notice you right now.
It took just ten minutes to update my DNS settings, and almost two weeks to fix the problem I created. This article is a cautionary tale of letting better get in the way of good enough.
Rather than stopping all of your marketing, consider instead changing your strategy. Instead of selling, inform. Instead of daily email blasts, send emails weekly (or monthly). Instead of doing the same thing you’ve always done, pivot to something different. Here are some specific ideas for this difficult time.
Since so many people are working from now, and Brenits Creative is a 100% remote-work team, I wanted to share the four things that I have been doing consistently for 20 years.
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