In this article, we explore seven reasons why you need a brand advisor for your personal brand. Learn how a brand advisor can help you define your brand, create a strategy, develop your voice, establish authority, increase visibility, maintain consistency, and save time and energy.
We hope you enjoy these easy-to-read and easy-to-digest articles about branding, marketing, and productivity strategies for growing 1-5 person businesses.
Make a “start, stop, continue” list
A “start, stop, continue” list is a helpful tool for reflection and growth. For a business, it can be used to identify projects, initiatives, and activities that are worth starting, stopping, or continuing to achieve specific business goals.
Discovering What Consumers Expect In A Brand
Want to know what makes a great brand? We surveyed friends and colleagues to learn what consumers value in a brand. From consistency to originality, see what it takes to create a brand that stands out and resonates with your audience.
GoSolo Interview with Brenits Creative Founder Andy Brenits
I’m excited to have been featured in the GoSolo interview series by Subkit in their Entrepreneur Stories series. I’m honored to be included among the other small business owners who have also shared their stories.
Brenits Creative Named One of the Top 30 Arizona Branding Agencies
Brenits Creative has been recognized as one of Arizona’s top 30 brand strategy agencies by DesignRush, a B2B digital marketplace that connects brands with leading agencies.
Brand Marketing Is Like Planting Trees
Think about marketing as planting trees. The trees of brand marketing you plant today will guarantee business growth tomorrow. What you are communicating today is to help potential customers make the buy decision in the future when they need what you are offering.
The Marketing Mix
Even after 40 years (or 60 in the case of the original P’s), the Marketing Mix is still very much applicable to a marketer’s day to day work. A good marketer will learn to adapt the theory to fit modern times and their own business model.
Talking the Talk: the Marketing Lexicon
Like any specialty, marketing has a language of its own.
Your Brand Needs a Purpose
Brand vision, mission, values, and positioning all radiate from the core of purpose which acts as “true north” for a brand.
The Fortune is in the Follow Up
A follow up email or call isn’t about trying to sell additional products or services. The best follow-up is one that adds value to the recipient.
Your Website Is For Your Prospects
Your website is a reflection of your business, the value you offer your prospects, and what it’s going to be like working with you.
Brand Marketing in a time of COVID-19
Branding is long-term focused, rather than special promotions or a discounts. The tactics for staying top-of-mind 6 or 12 months from now are different than getting them to notice you right now.
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