SEO helps Google find you. AEO and GEO help AI find you. Here’s how adding FAQ content keeps your brand visible in the age of AI search.
BrandTherapy Notes #1: Staying findable in the age of AI
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Competitor analysis
Momentum Is the Strategy: How Small Habits Build Big Brands
Success in branding and business isn’t about big breakthroughs — it’s about showing up, day after day, and doing the work that builds momentum. From sales and networking to marketing and referrals, consistency beats complexity every time. Here’s how small, steady habits create big results for solopreneurs and small businesses.
The Scariest Thing I’ve Ever Done? Going Solo
Going solo is one of the scariest things you’ll ever do—not because of failure, but because of freedom. I’ve done it twice: once by choice, and once by circumstance. Each time taught me something new about fear, resilience, and what it really means to bet on yourself.
Paid, Earned, Shared, Owned: The PESO Media Mix That Builds Brands
Paid, earned, shared, and owned media make up the core mix of modern brand marketing. When these four channels work together, they create visibility, credibility, and long-term growth—helping small businesses and solopreneurs build stronger brands.
Seven Ways We Can Help You Build a Smarter, More Referable Brand
Want to know all the ways we can work together? From quick-start strategy sessions and in-depth research to ongoing advising, design, and free resources, here are seven ways we can help you build a smarter, more referable brand.
Making Space for Creativity: The Case for 4-Day Weeks and Sabbaticals
Reducing the workweek to four days or incorporating regular sabbaticals isn’t just a corporate trend—it’s a game-changer for freelancers and solopreneurs, too. Backed by research showing maintained productivity and improved well-being, shorter schedules can lead to better focus, reduced burnout, and a more sustainable creative life.
Is That a Kodak on Your Wrist?
Rolex and Kodak may seem worlds apart, but both names were deliberately invented to sound distinctive, memorable, and universally pronounceable. Their shared philosophy shows that a name doesn’t need a definition to be powerful; it needs clarity, simplicity, and room to grow into meaning. The right name can shape perception, spark emotion, and build lasting brand identity.
Feed the Right Wolf: Staying Visible When Business Feels Quiet
When business feels quiet, it’s tempting to pull back. But staying visible — even in slow seasons — builds trust, brand equity, and future opportunities.
How to Ask for Referrals (Without Feeling Weird About It)
Getting referrals is about doing great work, asking clearly, and saying thank you. Be specific in your ask so people know exactly who to refer. Build trust through genuine relationships and consistent follow-through. The more intentional you are, the easier it is for others to help you grow.
Quoted in Under30CEO: 16 Strategies to Build a Personal Brand for Success
Andy Brenits shares personal branding strategies in Under30CEO, emphasizing value alignment, authenticity, and consistent thought leadership to attract the right opportunities.
Featured in MarketingExecutive.io: 25 Tips for Building a Strong Brand Identity and Consistent Messaging
Andy Brenits shares expert branding advice on MarketingExecutive.io, highlighting the importance of defining brand purpose and using simple brand guidelines to ensure consistent messaging and identity across all platforms.
A Beautiful Website Won’t Fix a Broken Brand
Redesigning your website or marketing materials might seem like the fix for slow sales or outdated visuals—but if your brand strategy is unclear, even the best-looking materials will fall flat. When brand positioning, strategy, and design are out of sync, your marketing won’t deliver results. Aligning your message, visuals, and marketing approach creates a strong foundation that helps your website and collateral attract and convert the right audience.
What Your Pricing Says About Your Brand (and Why It Matters)
Pricing communicates more than cost—it signals value, shapes perception, and positions your brand in the marketplace. Whether it’s Evian vs. store-brand water or a consultant who’s “not cheap but worth it,” pricing influences how others talk about you. A strategic approach to pricing can elevate your brand, attract the right clients, and reinforce your reputation.
Small Cuts, Big Impact: Shaping Your Business Like a Bonsai
Running a business is like shaping a bonsai—small, intentional adjustments lead to sustainable growth. Instead of drastic changes, refine offerings, pricing, positioning, and processes over time. Prune what no longer serves you and cultivate a business that thrives. #entrepreneurship
I Went for Pancakes and Left with a Lead
Even the most underwhelming networking events can lead to meaningful business opportunities. Consistent outreach, follow-up, and simply showing up—especially when it’s inconvenient or awkward—are essential parts of building a sustainable solo business.
Seeing the Bigger Picture: Why Opportunity Drives Long-Term Success
Not every business deal is about immediate profit—some opportunities create long-term value that leads to greater success. Taking on strategically valuable projects, even at a lower rate, can refine services, build strong relationships, and open new doors. Knowing when to pursue an opportunity and when to say no helps balance profitability with sustainable business growth.
Stop Overthinking It: How to Make Decisions Faster and Move Your Business Forward
Stop letting overthinking, analysis paralysis, FOBO, hold your business back. You can make faster, more confident choices that drive progress…if you let yourself.
Why Referrals Should Be Your Marketing Priority
Referral marketing isn’t just a strategy—it’s the backbone of sustainable growth. Referrals harness the most powerful form of advertising: personal recommendations. Turning satisfied customers into enthusiastic advocates can build trust, attract new clients, and create lasting loyalty without stretching your budget.
The Power of Referral Marketing: How to Turn Happy Customers into Loyal Advocates
Referral marketing is a powerful strategy for small businesses, using personal recommendations to build trust, attract new customers, and foster loyalty—all while keeping costs low. It reflects the quality of your business and the trust it inspires, turning happy customers into enthusiastic advocates
Serendipity and Spaghetti: The Networking Story You Didn’t Expect
Here’s a little tale about why you’re always networking, even when you’re just grabbing a plate of free food.
Beyond Scares: Building a Trustworthy Brand
The fear factor in marketing takes center stage. But is using scare tactics really the best strategy for building a brand? While fear can grab attention in the short term, it often leads to distrust and alienation among consumers. Brands that prioritize genuine connections and positive messaging are more likely to foster loyalty and long-lasting relationships.
Quoted in CMO Times: What Methods Ensure Consistent Branding Across Platforms?
Andy Brenits shares branding strategy advice in CMO Times, highlighting how a Brand Positioning and Messaging Guide ensures consistent, unified messaging across all platforms.
Quoted in: How Personal Branding Drives Success for Entrepreneurs and Small Businesses
Andy Brenits shares expert insight on BhavikSarkhedi.com about how personal branding helps entrepreneurs and small businesses stand out, build trust, and grow.
Featured in Bold Journey: Overcoming Imposter Syndrome and Embracing Your Unique Path
In his latest interview with Bold Journey Andy Brenits shares insights on overcoming imposter syndrome, building a creative career, and empowering solopreneurs.
Quoted in ArtDirectors.io: What Branding Challenges Have You Faced?
Andy Brenits shares a branding case study in ArtDirectors.io’s expert roundup, “What Branding Challenges Have You Faced?” He explains how a gamified, user-centered brand strategy for complex financial software helped elevate the user experience and contributed to the company’s acquisition by EY.
Insights on brandawareness.io about Ensuring Consistency in Brand Messaging Across Multiple Channels
Andy Brenits was quoted in the article “How Do You Ensure Consistency in Brand Messaging Across Multiple Channels?” along with other experts on branding and messaging strategy.
Featured in VoyagePhoenix: Insights on Brand Strategy and Entrepreneurship
I was interviewed by VoyagePhoenix about my professional journey from corporate employee to entrepreneur and independent strategy consultant. In the interview, I shared insights into my background and experience and my transition to consulting.
“I Am CEO Podcast” Interview: Leveraging Technology and Flexibility in Branding
I was recently interviewed for the second time on the "I Am CEO...
Interviewed by Featured.com: Building a Personal Brand While Employed
Andy Brenits was quoted in the article “Building a Personal Brand While Employed,” exploring building a personal brand on the job.
Recharge Your Entrepreneurial Spirit: The Importance of Downtime for Solopreneurs
Downtime for solopreneurs and small business owners is essential for boosting productivity, creativity, and work-life balance. Learn why taking breaks, whether through vacations or sabbaticals, is key to preventing burnout and ensuring long-term business success.
Brenits Creative Named a Leading Business Consulting Firm in North America
Queen Creek, Arizona — June 17, 2024 — Brenits Consulting &...
Featured Interview on Competitive Analysis and Marketing Strategies
Discover insights from my featured interview on using competitive analysis for strategic marketing pivots, shared on DigitalMarketingManager.io.
Canvas Rebel Interview with Andy Brenits
I’m honored to have been interviewed for a second time by Canvas Rebel and proud to be included among other entrepreneurs who have also shared their stories.
Marketing is a Science, Branding is an Art
Marketing and branding have important roles in attracting customers and encouraging their loyalty. While marketing uses data to understand customer desires and drive actions, branding leverages creativity to forge deeper emotional connections. A strong brand also provides the foundation for effective marketing strategies and tactics.
The Power of Persuasion: How Marketing Influences the ‘Buy’ Decision
Influencing the “buy” decision is both an art and a science. It requires a deep understanding of your audience, a clear articulation of your value proposition, and a strategic mix of marketing tactics that resonate with your target market.
3 AI tools I use that aren’t ChatGPT
Cuts through the AI hype, with practical insights for service-based SMEs. From automating customer relationship management to refining your professional writing and optimizing your calendar, these AI tools streamline your tasks and enhance productivity.