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We hope you enjoy these easy-to-read and easy-to-digest articles about branding, marketing, and productivity strategies for growing 1-5 person businesses.

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10 Logo Design Tips for Clients

10 Logo Design Tips for Clients

A good logo is a significant contributor to making that crucial first impression on a customer. Logos convey your company’s values, tell a story, and even help people trust your brand. Your company is at an immediate disadvantage if your logo does not convey the right message to a prospective customer. It could even mean the difference between selecting the competition over you.

Here are ten key elements that are essential to every good logo, regardless of industry or application. When reviewing your current logo or getting started with a new business, make sure your logo has these ten elements:

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9-Point Year-End Marketing Action Plan

9-Point Year-End Marketing Action Plan

Hit the ground running in the new year with a marketing action plan. If you want to succeed in 2024, you need to start thinking about it months ahead. These 9 action items will set you up for success.

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How To Wipe Out $20B Of Brand Equity

How To Wipe Out $20B Of Brand Equity

People build emotional ties to the brands they love and use every day. When you change a brand’s visual identity, you change its face. If you change it too much, loyal users will feel as if they are looking at a stranger.

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Social Media: A Marketing Tactic or Strategy?

Social Media: A Marketing Tactic or Strategy?

While social media platforms provide tactical tools, they are just a part of a comprehensive marketing strategy. By expanding your tactics arsenal beyond social media, such as leveraging email newsletters, advertising, and engaging in speaking opportunities, you can connect with a broader audience. However, the key lies in adopting a strategic approach.

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Advertising and Promotion: Understanding the Key Distinctions

Advertising and Promotion: Understanding the Key Distinctions

Advertising and promotion are often used interchangeably, but they have distinct purposes and roles in the marketing mix. By understanding the objectives and benefits of each approach, marketers can make informed decisions to reach their target audience and achieve desired outcomes.

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7 Tips For A Mid-Year Brand And Marketing Checkup

7 Tips For A Mid-Year Brand And Marketing Checkup

As we approach the halfway point of the year, now is the perfect time to take a step back and evaluate the effectiveness of your brand and marketing strategy. It’s a good idea to do a mid-year checkup to ensure you’re on track to meet your goals and make any necessary adjustments before it’s too late.

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The Power of Pricing: How to Make Your Brand Stand Out

The Power of Pricing: How to Make Your Brand Stand Out

The right pricing strategy is crucial to the success of your brand. It should align with your brand’s values and positioning, and can create a loyal customer base, increase sales, and boost revenue. On the other hand, the wrong pricing can damage your brand’s reputation, decrease sales, and drive customers away.

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