Brand audits provide a clear-eyed assessment of how your brand is currently performing—internally, externally, and competitively. Depending on your situation, we may focus on brand expression, competitive positioning, customer perception, or a combination of all three. The goal is not analysis for its own sake, but actionable insight that informs smarter strategic decisions.

Brand Design Audit

A Brand Design Audit evaluates how clearly and consistently your brand is positioned and expressed across key touchpoints. We review your visual identity, messaging, and overall brand presentation to identify strengths, gaps, and opportunities for improvement. This audit helps determine whether your brand is communicating the right message to the right audience—and doing so in a way that is credible, differentiated, and aligned with your business goals.

Competitor Audit

A Competitor Audit examines how your key competitors position and present themselves in the market. We analyze publicly available brand and marketing materials to understand category norms, messaging patterns, and areas of sameness. This work helps identify strategic gaps and opportunities where your brand can stand apart in a way that is both credible and defensible.

Voice of Customer (VOC) Survey & Analysis

A Voice of Customer (VOC) engagement captures honest, unfiltered feedback from customers, employees, or key stakeholders. We develop a custom survey to explore perceptions, experiences, and the language people naturally use to describe your brand. By analyzing both quantitative responses and qualitative comments, we uncover patterns that reveal what’s working, what’s not, and where expectations may be misaligned.

Net Promoter Score (NPS) Survey & Analysis

A Net Promoter Score (NPS) Survey measures customer loyalty and willingness to recommend your brand. In addition to calculating your NPS score, we analyze open-ended feedback to understand the underlying drivers behind customer sentiment. This approach goes beyond the score itself to identify specific opportunities to improve customer experience, increase advocacy, and strengthen brand loyalty.

Audit services are often combined or scoped selectively based on what clarity is needed most.

Vivid Vision Development creates a clear, shared picture of where your business and brand are headed over the next three to five years. This work aligns leadership around a future state and provides a strategic lens for evaluating priorities, investments, and decisions. Rather than focusing on tactics, it establishes direction, focus, and intent.

Common outcomes include:

• A compelling future-state narrative

• Strategic priorities and focus areas

• Decision-making guardrails for growth

Brand positioning and messaging strategy define what your brand stands for, who it’s for, and how it should be communicated. This work clarifies your unique position in the market and establishes a consistent messaging framework that guides marketing, sales, and leadership communication.

Common outcomes include:

• Clear, defensible brand positioning

• A strong core message and brand narrative

• Talking points and proof points aligned to business goals

A Messaging Style Guide defines how your brand communicates—not just what it says. It ensures consistency across writers, platforms, and teams by establishing clear guidance for voice, tone, and expression. This is especially valuable as businesses grow or involve multiple contributors.

Common outcomes include:

• Defined brand voice and tone

• Writing and formatting standards

• Consistent communication across channels