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Rename Images for SEO
Naming images correctly also makes it much easier to find specific images when searching within the WordPress library. For good SEO images should be named in the following way: Rename all images names using the guide below Do not use images with random (camera-generated) naming Do not use commas, capitals or apostrophes Replace spaces with hyphens IMG_353.jpg NO image name.jpg NO IMAGE-NAME.jpg NO image’s-name.jpg NO image-name.jpg YES For a collection of images, use numbering. image-name-01.jpg, image-name-02.jpg, image-name-03.jpg

Naming images correctly also makes it much easier to find specific images when searching within the WordPress library. For good SEO images should be named in the following way:

  • Rename all images names using the guide below
  • Do not use images with random (camera-generated) naming
  • Do not use commas, capitals or apostrophes
  • Replace spaces with hyphens
IMG_353.jpg NO
image name.jpg NO
IMAGE-NAME.jpg NO
image’s-name.jpg NO
image-name.jpg YES

For a collection of images, use numbering.

image-name-01.jpg, image-name-02.jpg, image-name-03.jpg

I’m Andy Brenits, a brand and business growth strategy advisor. I work with business owners and leaders who want clearer thinking around brand, marketing, and growth—before time, money, or momentum are wasted.

My perspective is shaped by nearly 30 years across brand strategy, creative leadership, teaching, and in-house roles inside complex organizations. I write about how strategy actually works in the real world, with a focus on clarity, judgment, and better decision-making over tactics or trends.

These insights are for people responsible for meaningful decisions and long-term outcomes, building thoughtful brands and sustainable businesses one clear move at a time.

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