Quoted in CMO Times: What Methods Ensure Consistent Branding Across Platforms?

Andy Brenits shares branding strategy advice in CMO Times, highlighting how a Brand Positioning and Messaging Guide ensures consistent, unified messaging across all platforms.

What Methods Ensure Consistent Branding Across Platforms? - Andy Brenits

I’m honored to be featured in a new expert roundup on CMO Times, titled “What Methods Ensure Consistent Branding Across Platforms?”

In my quote, I discussed one of the most powerful tools I use with clients: a Brand Positioning and Messaging Guide. Unlike a traditional visual standards guide that focuses on logos and colors, this guide helps unify brand communications across every touchpoint—web, social, internal, and external messaging.

It includes:

A clearly defined brand value proposition and marketplace positioning
Key differentiators and target audience profiles
Messaging tone and strategic storytelling pillars

When paired with team training, this guide ensures consistency without rigidity—empowering teams to represent the brand with clarity and confidence across all platforms.

👉 Read the full article here

I’m Andy Brenits. I’m a business and brand strategy advisor who helps solopreneurs and founder-led teams gain clarity around who they are, what they stand for, and where they’re headed. With experience advising leaders, teaching branding, and working inside complex organizations, I bring a blend of business, creativity, and strategic judgment to everything I write about. These insights are for people building thoughtful brands and sustainable businesses, one clear decision at a time.

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