Insights on News & Announcements
Quoted in CMO Times: What Methods Ensure Consistent Branding Across Platforms?
TL:DR - Andy Brenits shares branding strategy advice in CMO Times, highlighting how a Brand Positioning and Messaging Guide ensures consistent, unified messaging across all platforms.
What Methods Ensure Consistent Branding Across Platforms? - Andy Brenits

I’m honored to be featured in a new expert roundup on CMO Times, titled “What Methods Ensure Consistent Branding Across Platforms?”

In my quote, I discussed one of the most powerful tools I use with clients: a Brand Positioning and Messaging Guide. Unlike a traditional visual standards guide that focuses on logos and colors, this guide helps unify brand communications across every touchpoint—web, social, internal, and external messaging.

It includes:

  • A clearly defined brand value proposition and marketplace positioning

  • Key differentiators and target audience profiles

  • Messaging tone and strategic storytelling pillars

When paired with team training, this guide ensures consistency without rigidity—empowering teams to represent the brand with clarity and confidence across all platforms.

👉 Read the full article here

I’m Andy Brenits, a brand and business growth strategy advisor. I work with business owners and leaders who want clearer thinking around brand, marketing, and growth—before time, money, or momentum are wasted.

My perspective is shaped by nearly 30 years across brand strategy, creative leadership, teaching, and in-house roles inside complex organizations. I write about how strategy actually works in the real world, with a focus on clarity, judgment, and better decision-making over tactics or trends.

These insights are for people responsible for meaningful decisions and long-term outcomes, building thoughtful brands and sustainable businesses one clear move at a time.

If that sounds useful, you’re welcome to subscribe to The Creative Brief.

Looking for focused clarity? An IdeaStorm is a strategic session designed to help you get unstuck and see your next move clearly.

Other Posts You Might Like

Featured in VoyagePhoenix: Exploring Life & Business

Featured in VoyagePhoenix: Exploring Life & Business

I’m honored to be featured once again in Voyage Phoenix, where I share my journey from New York designer to brand strategist and founder of Brenits Consulting & Creative. In this interview, we explore the challenges of entrepreneurship, the evolution of my career, and the strategic approach that sets my work apart. If you’re interested in branding, leadership, or building a business with intention, this conversation offers valuable insight.

Monthly(ish) Insights

Subscribe to The Creative Brief our monthly-ish un-newsletter about branding, marketing, and best practices to grow a referable brand. We take your privacy seriously. No spam, we promise!

You're on the list!