We hope you enjoy these easy-to-read and easy-to-digest articles about branding, marketing, and productivity strategies for growing 1-5 person businesses.
While the branding and marketing are undoubtedly connected, there are minute differences between the two. As a business owner it is essential that you understand branding and marketing in detail, so that you can effectively utilize them together. Below is a closer look at the differences between branding and marketing.
I often talk about how your logo is not your brand, nor is it...
An advantage of marketing a small business is the flexibility to try new strategies to grow your business.
Though you may be flexible enough to try new marketing tactics to grow your business is your logo?
When you think about great branding, Coca Cola’s distinctive...
FREELANCE VERSUS THE SALARIED (IN-HOUSE) JOB. When I was just starting out, the thought of a designer going in-house was almost unheard of. We were educated to believe that the best work was being done by ad agencies and design studios, and your best bet starting out was to get a freelance gig starting at the bottom and proving yourself to move up to the juicy client work.
It’s hard for me to believe I’ve been at this—being a design...
You’ve likely seen the meme below on LinkedIn and thought to...
We’ve all heard the old saying that it’s “not what you know,...
Andy Brenits to present “Your Logo Is Not Your Brand: Strategies and Tactics for Taking Your Brand to the Next Level”.
Congratulations business owner! Your small, or start-up,...
I’m one of those lucky people who knew early on what I wanted...
Andy Brenits to teach at Columbia University Beginning in August.