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We hope you enjoy these easy-to-read and easy-to-digest articles about branding, marketing, and productivity strategies for growing 1-5 person businesses.

case study
Make a “start, stop, continue” list

Make a “start, stop, continue” list

A “start, stop, continue” list is a helpful tool for reflection and growth. For a business, it can be used to identify projects, initiatives, and activities that are worth starting, stopping, or continuing to achieve specific business goals.

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Discovering What Consumers Expect In A Brand

Discovering What Consumers Expect In A Brand

Want to know what makes a great brand? We surveyed friends and colleagues to learn what consumers value in a brand. From consistency to originality, see what it takes to create a brand that stands out and resonates with your audience.

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Brand Marketing Is Like Planting Trees

Brand Marketing Is Like Planting Trees

Think about marketing as planting trees. The trees of brand marketing you plant today will guarantee business growth tomorrow. What you are communicating today is to help potential customers make the buy decision in the future when they need what you are offering.

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The Marketing Mix

The Marketing Mix

Even after 40 years (or 60 in the case of the original P’s), the Marketing Mix is still very much applicable to a marketer’s day to day work. A good marketer will learn to adapt the theory to fit modern times and their own business model.

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Talking the Talk: the Marketing Lexicon

Talking the Talk: the Marketing Lexicon

Like any specialty, marketing has a language of its own. Recognizing some important terms and dropping them into conversations when talking to your marketing consultant would help us solve your business challenges.

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