BLOG

We hope you enjoy these easy-to-read and easy-to-digest articles about branding, marketing, and productivity strategies for growing 1-5 person businesses.

Case Study
The Difference Between Marketing Strategy and Tactics

The Difference Between Marketing Strategy and Tactics

Your website isn’t converting. The social media advertising doesn’t bring in as many leads as you hoped. The direct mail campaign was a waste of paper. Your emails don’t get opened. And none of it is bringing in any new business. Sounds familiar right?

read more
To-Do, To-Don’t, To-Done!

To-Do, To-Don’t, To-Done!

Sometimes it feels like there’s a lot on my plate. I run my own business, sit on two boards, serve as leadership for my referral networking group, and I teach. Most importantly, I’m a husband and father. I have a lot of stuff that needs to get done every day. But I’m never overwhelmed enough to say, “my plate is overfull.”

read more
Goalsetting With A Vivid Vision Document

Goalsetting With A Vivid Vision Document

Most business owners have an idea of what they want their company to look like. However, their employees can’t necessarily see that same vision for what the future can be. If you are struggling with writing a clear mission statement and vision statement, then you should try to write a Vivid Vision first.

read more
6 Ways To Spot Cheap Logo Design

6 Ways To Spot Cheap Logo Design

There’s only one thing worse than a cheap logo, and that’s a cheap looking logo. Even if your average consumer can’t communicate why your logo makes them feel embarrassed, disgusted, or confused, they’re still going to have that reaction anyway.

read more

Download This FREE Worksheet

Brand Checkup

Take This FREE E-mail Course

Know your “it” factor