Identifying Your Brand Culture
Brand culture is the culture that a company cultivates in order to powerfully, consistently and competitively deliver its brand to market. It’s how people work together to bring the brand alive for customers. But brand cultures are more than an expression of the brand itself; they are, by necessity, an expression of the people who work for that brand and the decisions and ways of working and behaving that they agree to work within.

I’m Andy Brenits. I’m a business and brand strategy advisor who helps solopreneurs and founder-led teams gain clarity around who they are, what they stand for, and where they’re headed. With experience advising leaders, teaching branding, and working inside complex organizations, I bring a blend of business, creativity, and strategic judgment to everything I write about. These insights are for people building thoughtful brands and sustainable businesses, one clear decision at a time.

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