Identifying Your Brand Culture : Brenits Creative

Identifying Your Brand Culture

Brand culture is the culture that a company cultivates in order to powerfully, consistently and competitively deliver its brand to market. It’s how people work together to bring the brand alive for customers. But brand cultures are more than an expression of the brand itself; they are, by necessity, an expression of the people who work for that brand and the decisions and ways of working and behaving that they agree to work within.

By Andy Brenits

Andy Brenits is a Business & Brand Marketing Strategy Advisor, educator, and speaker. He helps businesses build strong, strategic brands that drive recognition and growth. With leadership experience at major brands, Andy blends business, design, and brand marketing expertise to deliver impactful strategies.

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By Andy Brenits

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