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We know that building a strong brand can be challenging, and it requires a clear understanding of your business, your customers, and your competition. That’s why we created this course – to help you begin to develop the fundamentals of your brand.
We hope that the exercises in this course provide the guidance you need to discover your “it” factor. the “tour-de-force” that sets your brand apart from the competition, and begin the framework for how to communicate this concept to your target audience
will provide you with valuable insights and inspire you to take action to improve your brand’s performance.
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Here are some resources you might be interested in.
You Invited a Visitor to Your BNI Meeting, Now What?
As you know, visitors are the lifeblood of BNI. Natural attrition means 20% of members leave due to factors outside of the chapter's control. Visitors provide the possibility of new members to maintain and grow the chapter. On average, visitors spend $1,000 on...
The ABC (and D) of Who to Invite to a Networking Meeting
A steady stream of visitors is necessary to keep a chapter healthy and growing. But we don't need to invite visitors just for chapter growth. Whether they join or not, visitors contribute to your growing network of business partners, potential referrers, and even new...
Invite F.R.O.G.S – An Easy Way to Think About People to Invite to a BNI Meeting
When we look at the overall levels of member engagement in terms of attendance, one to ones, referrals, and visitors, generally, the weakest area is inviting visitors. The irony of this is that we were all visitors to a BNI meeting at some point. So, we know that...
Be Specific: 5-Point Checklist For Networking Commercials
During business networking meetings, such as BNI or Chambers of Commerce, you will have one minute or less (usually less) to do your weekly presentation (in BNI) or a round of introductions (Chambers and other networking events). This “commercial” is your chance to...
Present Like a Pro
Are you stressed out about your upcoming featured presentation? Are you worried about whether you're going to get your message across? Concerned if anyone will remember anything you said? Some people think that a featured presentation is merely to give a talk in front...
3+3+3=9 Minutes
Here are some secrets for planning and preparing for your 10-minute featured presentation. You'll learn about the 3+3+3=9-minutes rule. Please listen to this very carefully: what you put into your featured presentation is what you'll get out of it. Don't use your time...
Specific is Terrific
Business professionals who want to do business by referral are often far too general in their requests of other people. In referral marketing, it’s crucial to teach others how to refer you. This is why you need to be specific to be terrific. Why? Because sometimes,...
GAINS profile
So often, BNI members are frustrated about not getting more business referred to them. After all, isn’t that what business networking is all about? The fact is, it’s not enough that you’re great at what you do and can offer a lot of value to new clients. To win...
Brand Marketing Is Like Planting Trees
Think about marketing as planting trees. The trees of brand marketing you plant today will guarantee business growth tomorrow. What you are communicating today is to help potential customers make the buy decision in the future when they need what you are offering.