Thank you. Your Know your “it” factor brand positioning E-course is on its way to your Email inbox.
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We know that building a strong brand can be challenging, and it requires a clear understanding of your business, your customers, and your competition. That’s why we created this course – to help you begin to develop the fundamentals of your brand.
We hope that the exercises in this course provide the guidance you need to discover your “it” factor. the “tour-de-force” that sets your brand apart from the competition, and begin the framework for how to communicate this concept to your target audience
will provide you with valuable insights and inspire you to take action to improve your brand’s performance.
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Thank you again for signing up for this course. We’re always here to help, so don’t hesitate to reach out to us with any questions.
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Social Media: A Marketing Tactic or Strategy?
While social media platforms provide tactical tools, they are just a part of a comprehensive marketing strategy. By expanding your tactics arsenal beyond social media, such as leveraging email newsletters, advertising, and engaging in speaking opportunities, you can connect with a broader audience. However, the key lies in adopting a strategic approach.

The Power of Brand Alignment: Empowering Employees to Make On-Brand Decisions
Move beyond visual elements and empower your employees to make on-brand decisions and become passionate brand advocates, creating a cohesive and authentic brand presence that resonates with customers and fosters long-term relationships. Brand alignment drives business success.

To DON’T List for Startup Brands: Avoiding Pitfalls of Building a Strong Brand
Launching a startup brand is an exciting and challenging journey. However, to ensure your brand’s success, it’s important to avoid common pitfalls. Here is a “To DON’T List for Startup Brands” to guide you in building a strong brand.
5 Tips for Building a Strong Brand for Your Small Business
If you think bold, memorable branding is only available to big companies with massive marketing budgets, think again! No matter your industry, you can cultivate a distinct brand that resonates with your clients. The importance of brands is something we all understand....

Canvas Rebel Interview with Andy Brenits
I’m excited to have been interviewed by Canvas Rebel for the Storytime: The First Client series. I’m honored to be included among the other entrepreneurs who have also shared their stories.

Bold Journey Interview with Andy Brenits
I’m excited to have been featured in the Bouncing Back from Job Loss interview series by Bold Journey. I’m honored to be included among the other entrepreneurs who have also shared their stories.

Advertising and Promotion: Understanding the Key Distinctions
Advertising and promotion are often used interchangeably, but they have distinct purposes and roles in the marketing mix. By understanding the objectives and benefits of each approach, marketers can make informed decisions to reach their target audience and achieve desired outcomes.

7 Tips For A Mid-Year Brand And Marketing Checkup
As we approach the halfway point of the year, now is the perfect time to take a step back and evaluate the effectiveness of your brand and marketing strategy. It’s a good idea to do a mid-year checkup to ensure you’re on track to meet your goals and make any necessary adjustments before it’s too late.

“Talking Networking” LinkedIn Livestream win Ilise Benun
Join me LIVE on LinkedIn as I share my best tips with marketing mentor Ilise Benun on Wednesday, May 3 at 12:30 PM ET.