Thank you. Your Know your “it” factor brand positioning E-course is on its way to your Email inbox.
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We know that building a strong brand can be challenging, and it requires a clear understanding of your business, your customers, and your competition. That’s why we created this course – to help you begin to develop the fundamentals of your brand.
We hope that the exercises in this course provide the guidance you need to discover your “it” factor. the “tour-de-force” that sets your brand apart from the competition, and begin the framework for how to communicate this concept to your target audience
will provide you with valuable insights and inspire you to take action to improve your brand’s performance.
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Here are some resources you might be interested in.
Serendipity and Spaghetti: The Networking Story You Didn’t Expect
Here’s a little tale about why you’re always networking, even when you’re just grabbing a plate of free food.
Beyond Scares: Building a Trustworthy Brand
The fear factor in marketing takes center stage. But is using scare tactics really the best strategy for building a brand? While fear can grab attention in the short term, it often leads to distrust and alienation among consumers. Brands that prioritize genuine connections and positive messaging are more likely to foster loyalty and long-lasting relationships.
Quoted in CMO Times: What Methods Ensure Consistent Branding Across Platforms?
Andy Brenits shares branding strategy advice in CMO Times, highlighting how a Brand Positioning and Messaging Guide ensures consistent, unified messaging across all platforms.
Quoted in: How Personal Branding Drives Success for Entrepreneurs and Small Businesses
Andy Brenits shares expert insight on BhavikSarkhedi.com about how personal branding helps entrepreneurs and small businesses stand out, build trust, and grow.
Featured in Bold Journey: Overcoming Imposter Syndrome and Embracing Your Unique Path
In his latest interview with Bold Journey Andy Brenits shares insights on overcoming imposter syndrome, building a creative career, and empowering solopreneurs.
Quoted in ArtDirectors.io: What Branding Challenges Have You Faced?
Andy Brenits shares a branding case study in ArtDirectors.io’s expert roundup, “What Branding Challenges Have You Faced?” He explains how a gamified, user-centered brand strategy for complex financial software helped elevate the user experience and contributed to the company’s acquisition by EY.
Insights on brandawareness.io about Ensuring Consistency in Brand Messaging Across Multiple Channels
Andy Brenits was quoted in the article “How Do You Ensure Consistency in Brand Messaging Across Multiple Channels?” along with other experts on branding and messaging strategy.
Featured in VoyagePhoenix: Insights on Brand Strategy and Entrepreneurship
I was interviewed by VoyagePhoenix about my professional journey from corporate employee to entrepreneur and independent strategy consultant. In the interview, I shared insights into my background and experience and my transition to consulting.
“I Am CEO Podcast” Interview: Leveraging Technology and Flexibility in Branding
I was recently interviewed for the second time on the "I Am CEO Podcast." In this episode, titled "IAM2159 – Creative Strategist Helps Businesses Compete with the Big Brands," I shared my insights and experiences on various aspects of branding, the use of technology...