Thank you. Your Know your “it” factor brand positioning E-course is on its way to your Email inbox.
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We know that building a strong brand can be challenging, and it requires a clear understanding of your business, your customers, and your competition. That’s why we created this course – to help you begin to develop the fundamentals of your brand.
We hope that the exercises in this course provide the guidance you need to discover your “it” factor. the “tour-de-force” that sets your brand apart from the competition, and begin the framework for how to communicate this concept to your target audience
will provide you with valuable insights and inspire you to take action to improve your brand’s performance.
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Thank you again for signing up for this course. We’re always here to help, so don’t hesitate to reach out to us with any questions.
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Here are some resources you might be interested in.
3 Ways To Grow Small Brands On A Limited Budget
We all understand how important brands can be. There are brands that signify all over the world. Nike. Harley Davidson. Starbucks. These are companies that are more than just the products they sell. They’re lifestyles. They’re statements, both about the company...
When Is It Time For A Name Change?
So when should a brand look at changing its name? If you want to signal a change in strategic focus, and if the name change will serve greater meaning, resonance, and value for consumers and customers, then do it.
3 Career Paths: Agency, Freelance or In-House?
As a design professional with almost 25 years of experience, I have worked in various roles, including as a freelancer, in-house creative services leader, creative director, and educator. There are three career paths available to creative – agency, freelance, and in-house – and choosing which one is right for you depends on four factors: stability, money, advancement, and passion.
5 Tips on Successful Small Business Branding
We all understand how important brands can be. There are brands that are significant all over the world. Nike. Harley Davidson. Starbucks. These are companies that are more than just the products they sell. They’re lifestyles. They’re statements, both about the...
Transforming Your Brand Culture
In the first part of this two-part series, I talked about brand cultures that focus on performance, those that are restless for change, freeform cultures and those that learn fast and continue to evolve.Understanding the type of branded culture you are trying to...
3 Keys to Building An Admired Brand
The more your brand enables entices, and enriches customers, evoking their positive emotions and building their trust, love, and respect, the more highly admired it will be. An admired brand offers the greatest opportunity for enduring and profitable growth. When your...
50 Ways to Differentiate Your brand
Everybody wants a brand that’s different. The irony of that statement is intentional. It belies the conservative manner in which most brands approach competitive difference. They say they want to be distinctive to consumers but often, in their heart of hearts, they...
What Being An Admired Brand Does For Your Business
The American Marketing Association defines a brand as a name, term, symbol, and/or design that’s intended to identify the goods and services of one seller or a group of sellers and to differentiate them from those of the competition. However, we argue that a brand is...
A Guide To Responsive Logos
To provide a comprehensive user experience across multiple mediums, a true responsive design isn’t limited to context or shrinking content on a page. Subtle design considerations, such as the icons and logos should also be flexible enough to follow similar contextual responsive principles.