Your FREE Finding your “it” Factor E-Course is on its Way!

Thank you. Your Know your “it” factor brand positioning E-course is on its way to your Email inbox.

Before you go, we want to remind you to check your spam (or junk) folder in case you don’t see the welcome email.

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We know that building a strong brand can be challenging, and it requires a clear understanding of your business, your customers, and your competition. That’s why we created this course – to help you begin to develop the fundamentals of your brand.

We hope that the exercises in this course provide the guidance you need to discover your “it” factor. the “tour-de-force” that sets your brand apart from the competition, and begin the framework for how to communicate this concept to your target audience

will provide you with valuable insights and inspire you to take action to improve your brand’s performance.

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Thank you again for signing up for this course. We’re always here to help, so don’t hesitate to reach out to us with any questions.

If you don’t see my email within 15 minutes, check your JUNK folder. If you still don’t see it, drop us a line, and we’ll personally send it to you.

Here are some resources you might be interested in.

The Difference Between Marketing Strategy and Tactics

The Difference Between Marketing Strategy and Tactics

Your website isn’t converting. The social media advertising doesn’t bring in as many leads as you hoped. The direct mail campaign was a waste of paper. Your emails don’t get opened. And none of it is bringing in any new business. Sounds familiar right?

40+ Types of Marketing for Your Business

40+ Types of Marketing for Your Business

Marketing isn’t just one thing—it’s a diverse ecosystem of strategies that have evolved with technology, consumer behavior, and media platforms. This comprehensive guide explores over 40 distinct types of marketing, from traditional advertising and inbound content to emerging methods like voice, experiential, and neuromarketing. It emphasizes that there’s no single best approach—businesses should choose the right mix based on their audience, goals, and resources. Ultimately, understanding these categories helps brands become more strategic, creative, and effective in how they engage and convert their audiences.

Free Event: Know your “it” Factor. Brand Workshop & Lunch and Learn.

Free Event: Know your “it” Factor. Brand Workshop & Lunch and Learn.

Join us for a brown-bag lunch and interactive workshop on Thursday, January 24th that will help each you figure out just what your own “It” is that makes your businesses so special. Moreover, once you know your “It,” you’ll be able to attract the right customers to your business.

How We Gained Clarity, Focus and Growth With a Rebrand

How We Gained Clarity, Focus and Growth With a Rebrand

Our organization, the Early Childhood Educators of Reformed Judaism (ECE-RJ), has been around for 15 years. I’ve been its executive director for four years. I’ve seen the organization grow and, at times, struggle – but our mission of meeting the needs of our...

The Care and Craft of Brenits Creative, in Our Client’s Words

The Care and Craft of Brenits Creative, in Our Client’s Words

My experience with Brenits Creative has been fantastic. I wish I would have contacted Andy back when I first started Cyclone Shipping! But back then, I probably would have had some of the same doubts as when I first met Andy many years later: Do I really need to take...

Scare Tactics In Branding and Marketing

Scare Tactics In Branding and Marketing

Human beings have base fears such as the need for protection, for reassurance, for status, for achievement, recognition, and so on. Addressing these fears is the basis for many brands’ positioning and their marketing. But how successful is fear as an emotive driver...

We Get by With a Little Help From Our Branding Friends

We Get by With a Little Help From Our Branding Friends

Every business owner faces a series of challenges. We wear many hats and make a lot of different decisions each day, as you know. Depending on where you are in your business lifecycle – the start-up phase, a mature business or a relaunch – we might share similar...

How Writing Helps Me Talk About What I Do

How Writing Helps Me Talk About What I Do

I attend a fair amount of networking events every month. As an entrepreneur providing expertise, doing it (mostly) on my own, I get most of my new business leads through referrals. So going to 7 to 10 gatherings per month to meet other entrepreneurs - some of whom...