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We know that building a strong brand can be challenging, and it requires a clear understanding of your business, your customers, and your competition. That’s why we created this course – to help you begin to develop the fundamentals of your brand.
We hope that the exercises in this course provide the guidance you need to discover your “it” factor. the “tour-de-force” that sets your brand apart from the competition, and begin the framework for how to communicate this concept to your target audience
will provide you with valuable insights and inspire you to take action to improve your brand’s performance.
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Here are some resources you might be interested in.
The Care and Craft of Brenits Creative, in Our Client’s Words
My experience with Brenits Creative has been fantastic. I wish I would have contacted Andy back when I first started Cyclone Shipping! But back then, I probably would have had some of the same doubts as when I first met Andy many years later: Do I really need to take...
Scare Tactics In Branding and Marketing
Human beings have base fears such as the need for protection, for reassurance, for status, for achievement, recognition, and so on. Addressing these fears is the basis for many brands’ positioning and their marketing. But how successful is fear as an emotive driver...
We Get by With a Little Help From Our Branding Friends
Every business owner faces a series of challenges. We wear many hats and make a lot of different decisions each day, as you know. Depending on where you are in your business lifecycle – the start-up phase, a mature business or a relaunch – we might share similar...
How Writing Helps Me Talk About What I Do
I attend a fair amount of networking events every month. As an entrepreneur providing expertise, doing it (mostly) on my own, I get most of my new business leads through referrals. So going to 7 to 10 gatherings per month to meet other entrepreneurs - some of whom...
To-Do, To-Don’t, To-Done!
Sometimes it feels like there’s a lot on my plate. I run my own business, sit on two boards, serve as leadership for my referral networking group, and I teach. Most importantly, I’m a husband and father. I have a lot of stuff that needs to get done every day. But I’m never overwhelmed enough to say, “my plate is overfull.”
Goalsetting With A Vivid Vision Document
Most business owners have an idea of what they want their company to look like. However, their employees can’t necessarily see that same vision for what the future can be. If you are struggling with writing a clear mission statement and vision statement, then you should try to write a Vivid Vision first.
Plan and run better meetings
Meetings are a necessary evil in our business. Between staff meetings, project planning and review meetings, vendor meetings, and of course client meetings, its any wonder we get real work done at all. But one thing I have learned in almost 25 years in the creative...
6 Ways To Spot Cheap Logo Design
There’s only one thing worse than a cheap logo, and that’s a cheap looking logo. Even if your average consumer can’t communicate why your logo makes them feel embarrassed, disgusted, or confused, they’re still going to have that reaction anyway.
Defining Your Audio Brand Strategy
From Netflix's "Ba-Dummm!" to the "ba-da-DA-Dum" of Intel, or even the three roars of the MGM lion we associate certain sounds with brands in the same way that we do their visual logos. These "audio-logos" are so recognizable that you probably heard them in your head...