Thank you. Your Know your “it” factor brand positioning E-course is on its way to your Email inbox.
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We know that building a strong brand can be challenging, and it requires a clear understanding of your business, your customers, and your competition. That’s why we created this course – to help you begin to develop the fundamentals of your brand.
We hope that the exercises in this course provide the guidance you need to discover your “it” factor. the “tour-de-force” that sets your brand apart from the competition, and begin the framework for how to communicate this concept to your target audience
will provide you with valuable insights and inspire you to take action to improve your brand’s performance.
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Here are some resources you might be interested in.
The “Start, Stop, Continue” method is not just an exercise in reflection; it’s a strategic tool for transformation. By methodically evaluating your past year’s efforts and planning for the future, your business is well-positioned to enter the new year with a revitalized, more effective branding and marketing strategy.
Showing gratitude enhances customer loyalty, brand differentiation, and employee morale, fostering long-term success and ethical practices.
A strong logo creates a vital first impression, reflecting your company’s values and building trust. A poor logo can turn customers towards competitors. Ensure your logo embodies these ten crucial elements, whether evaluating an existing one or designing for a new business.
Hit the ground running in the new year with a marketing action plan. If you want to succeed in 2024, you need to start thinking about it months ahead. These 9 action items will set you up for success.
Color evokes emotional responses and creates associations that customers will connect to a brand. The colors of your brand communicate a lot.
As a business owner, it’s crucial to evaluate and update your brand periodically to stay relevant. Changes within your business directly impact its brand, and regular assessment ensures alignment with your evolving objectives and target audience.
A company’s identity extends beyond its visual representation, known as corporate identity, which contributes to brand recognition but represents only a fraction of the overall brand. The true essence of a brand lies in its intangible qualities.
While social media platforms provide tactical tools, they are just a part of a comprehensive marketing strategy. By expanding your tactics arsenal beyond social media, such as leveraging email newsletters, advertising, and engaging in speaking opportunities, you can connect with a broader audience. However, the key lies in adopting a strategic approach.
Move beyond visual elements and empower your employees to make on-brand decisions and become passionate brand advocates, creating a cohesive and authentic brand presence that resonates with customers and fosters long-term relationships. Brand alignment drives business success.