Thank you. Your Know your “it” factor brand positioning E-course is on its way to your Email inbox.
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We know that building a strong brand can be challenging, and it requires a clear understanding of your business, your customers, and your competition. That’s why we created this course – to help you begin to develop the fundamentals of your brand.
We hope that the exercises in this course provide the guidance you need to discover your “it” factor. the “tour-de-force” that sets your brand apart from the competition, and begin the framework for how to communicate this concept to your target audience
will provide you with valuable insights and inspire you to take action to improve your brand’s performance.
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Thank you again for signing up for this course. We’re always here to help, so don’t hesitate to reach out to us with any questions.
If you don’t see my email within 15 minutes, check your JUNK folder. If you still don’t see it, drop us a line, and we’ll personally send it to you.
Here are some resources you might be interested in.
Making Space for Creativity: The Case for 4-Day Weeks and Sabbaticals
Reducing the workweek to four days or incorporating regular sabbaticals isn’t just a corporate trend—it’s a game-changer for freelancers and solopreneurs, too. Backed by research showing maintained productivity and improved well-being, shorter schedules can lead to better focus, reduced burnout, and a more sustainable creative life.
Is That a Kodak on Your Wrist?
Rolex and Kodak may seem worlds apart, but both names were deliberately invented to sound distinctive, memorable, and universally pronounceable. Their shared philosophy shows that a name doesn’t need a definition to be powerful; it needs clarity, simplicity, and room to grow into meaning. The right name can shape perception, spark emotion, and build lasting brand identity.
Feed the Right Wolf: Staying Visible When Business Feels Quiet
When business feels quiet, it’s tempting to pull back. But staying visible — even in slow seasons — builds trust, brand equity, and future opportunities.
How to Ask for Referrals (Without Feeling Weird About It)
Getting referrals is about doing great work, asking clearly, and saying thank you. Be specific in your ask so people know exactly who to refer. Build trust through genuine relationships and consistent follow-through. The more intentional you are, the easier it is for others to help you grow.
Quoted in Under30CEO: 16 Strategies to Build a Personal Brand for Success
Andy Brenits shares personal branding strategies in Under30CEO, emphasizing value alignment, authenticity, and consistent thought leadership to attract the right opportunities.
Featured in MarketingExecutive.io: 25 Tips for Building a Strong Brand Identity and Consistent Messaging
Andy Brenits shares expert branding advice on MarketingExecutive.io, highlighting the importance of defining brand purpose and using simple brand guidelines to ensure consistent messaging and identity across all platforms.
A Beautiful Website Won’t Fix a Broken Brand
Redesigning your website or marketing materials might seem like the fix for slow sales or outdated visuals—but if your brand strategy is unclear, even the best-looking materials will fall flat. When brand positioning, strategy, and design are out of sync, your marketing won’t deliver results. Aligning your message, visuals, and marketing approach creates a strong foundation that helps your website and collateral attract and convert the right audience.
What Your Pricing Says About Your Brand (and Why It Matters)
Pricing communicates more than cost—it signals value, shapes perception, and positions your brand in the marketplace. Whether it’s Evian vs. store-brand water or a consultant who’s “not cheap but worth it,” pricing influences how others talk about you. A strategic approach to pricing can elevate your brand, attract the right clients, and reinforce your reputation.
Small Cuts, Big Impact: Shaping Your Business Like a Bonsai
Running a business is like shaping a bonsai—small, intentional adjustments lead to sustainable growth. Instead of drastic changes, refine offerings, pricing, positioning, and processes over time. Prune what no longer serves you and cultivate a business that thrives. #entrepreneurship