Thank you. Your Know your “it” factor brand positioning E-course is on its way to your Email inbox.
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We know that building a strong brand can be challenging, and it requires a clear understanding of your business, your customers, and your competition. That’s why we created this course – to help you begin to develop the fundamentals of your brand.
We hope that the exercises in this course provide the guidance you need to discover your “it” factor. the “tour-de-force” that sets your brand apart from the competition, and begin the framework for how to communicate this concept to your target audience
will provide you with valuable insights and inspire you to take action to improve your brand’s performance.
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Here are some resources you might be interested in.
What Color Says About Your Brand
Color evokes emotional responses and creates associations that customers will connect to a brand. The colors of your brand communicate a lot.
Adapting to Change: Why Your Brand Needs To Evolve as Your Business Grows
As a business owner, it’s crucial to evaluate and update your brand periodically to stay relevant. Changes within your business directly impact its brand, and regular assessment ensures alignment with your evolving objectives and target audience.
Beyond Logos: Exploring the Intangible Side of Branding
A company’s identity extends beyond its visual representation, known as corporate identity, which contributes to brand recognition but represents only a fraction of the overall brand. The true essence of a brand lies in its intangible qualities.
Social Media: A Marketing Tactic or Strategy?
While social media platforms provide tactical tools, they are just a part of a comprehensive marketing strategy. By expanding your tactics arsenal beyond social media, such as leveraging email newsletters, advertising, and engaging in speaking opportunities, you can connect with a broader audience. However, the key lies in adopting a strategic approach.
The Power of Brand Alignment: Empowering Employees to Make On-Brand Decisions
Move beyond visual elements and empower your employees to make on-brand decisions and become passionate brand advocates, creating a cohesive and authentic brand presence that resonates with customers and fosters long-term relationships. Brand alignment drives business success.
To DON’T List for Startup Brands: Avoiding Pitfalls of Building a Strong Brand
Launching a startup brand is an exciting and challenging journey. However, to ensure your brand’s success, it’s important to avoid common pitfalls. Here is a “To DON’T List for Startup Brands” to guide you in building a strong brand.
The Power of Pricing: How to Make Your Brand Stand Out
The right pricing strategy is crucial to the success of your brand. It should align with your brand’s values and positioning, and can create a loyal customer base, increase sales, and boost revenue. On the other hand, the wrong pricing can damage your brand’s reputation, decrease sales, and drive customers away.
From Unknown to Unforgettable: Creating a Strong Brand for Your Startup
Creating a brand from scratch can seem daunting, but by following these steps, you can establish a powerful and effective brand that sets your startup apart from the competition.
The Fundamentals of Developing a Strong Personal Brand
Managing your personal brand is an ongoing process that requires constant attention and effort to build and maintain one’s brand image. But doing so can significantly impact career success and professional relationships.