Thank you. Your Know your “it” factor brand positioning E-course is on its way to your Email inbox.
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We know that building a strong brand can be challenging, and it requires a clear understanding of your business, your customers, and your competition. That’s why we created this course – to help you begin to develop the fundamentals of your brand.
We hope that the exercises in this course provide the guidance you need to discover your “it” factor. the “tour-de-force” that sets your brand apart from the competition, and begin the framework for how to communicate this concept to your target audience
will provide you with valuable insights and inspire you to take action to improve your brand’s performance.
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Thank you again for signing up for this course. We’re always here to help, so don’t hesitate to reach out to us with any questions.
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Here are some resources you might be interested in.
BrandTherapy Notes #5: Why “meh” Super Bowl ads still work
Why Super Bowl ads still work—even when they’re forgettable. A strategic look at brand awareness, promotion, and how to choose the right marketing effort for the moment you’re in.
Brenits Creative Principal Andy Brenits Invited to Serve on Chandler Education Foundation Board
Brenits Creative Principal Andy Brenits has been invited to serve on the Chandler Education Foundation Board, supporting education through strategic leadership.
You Can’t Stick to the Plan Unless You Make One
You can’t stick to the plan unless you make one. Why planning—not tactics—is the missing link between goals, strategy, and real momentum.
BrandTherapy Notes #4: Measuring the Right Thing With Social Media
Social media feels ineffective when goals are unclear. Small businesses often measure the wrong metrics instead of tracking what drives real business outcomes.
BrandTherapy Notes #3: A quieter way to close the year
A Start, Stop, Continue list is one of the simplest ways to regain clarity at the end of the year. It helps you choose what to invest in, what to let go of, and what’s already working. And it often leads to calmer, more confident decisions going forward.
That’s a Wrap on 2025: A Decade In, The Year By The Numbers
Reflecting on a decade in business, this 2025 year-in-numbers recap shares insights, client work, lessons learned, and what’s ahead for 2026.
Your Brand Needs a Purpose: How to Define It and Why It Matters
Mission, vision, values, and positioning statements are the most widely recognized strategic tools used to define a company’s business, strategic objectives, and overall approach to reach those objectives. Another less frequently recognized strategic statement that many companies neglect to employ is the Purpose statement.
Make a Start, Stop, Continue List to Bring Clarity to Your Brand and Marketing
When your brand or marketing starts to feel scattered, clarity matters more than new tactics. A Start, Stop, Continue list is a simple three-step tool to help you decide what to focus on, what to let go of, and what’s already working.
BrandTherapy Notes #2: Thankfulness and Your Brand Experience
A thoughtful, genuine thank-you is one of the strongest brand signals you can send. It creates emotional loyalty. It strengthens relationships. It builds trust. And it often leads to the kind of word-of-mouth that no ad campaign can buy.