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Featured in MarketingExecutive.io: 25 Tips for Building a Strong Brand Identity and Consistent Messaging
Andy Brenits shares expert branding advice on MarketingExecutive.io, highlighting the importance of defining brand purpose and using simple brand guidelines to ensure consistent messaging and identity across all platforms.
25 Tips for Building a Strong Brand Identity and Consistent Messaging - Andy Brenits

I’m excited to be quoted in a new expert roundup on MarketingExecutive.io titled “25 Tips for Building a Strong Brand Identity and Consistent Messaging.”

In my contribution, I shared how getting clear on a brand’s purpose, values, and personality forms the foundation for everything else—from visual identity to messaging. I also emphasized the power of simple, easy-to-follow brand guidelines that not only keep teams aligned but help them understand the “why” behind the brand. When people connect with that deeper meaning, consistency isn’t forced—it becomes natural.

It’s always an honor to be included among other brand and marketing professionals who are helping businesses create more intentional, resonant, and effective brands.

👉 Read the full article here

I’m Andy Brenits, a brand and business growth strategy advisor. I work with business owners and leaders who want clearer thinking around brand, marketing, and growth—before time, money, or momentum are wasted.

My perspective is shaped by nearly 30 years across brand strategy, creative leadership, teaching, and in-house roles inside complex organizations. I write about how strategy actually works in the real world, with a focus on clarity, judgment, and better decision-making over tactics or trends.

These insights are for people responsible for meaningful decisions and long-term outcomes, building thoughtful brands and sustainable businesses one clear move at a time.

If that sounds useful, you’re welcome to subscribe to The Creative Brief.

Looking for focused clarity? An IdeaStorm is a strategic session designed to help you get unstuck and see your next move clearly.

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