We hope you enjoy these easy-to-read and easy-to-digest articles about branding, marketing, and productivity strategies for growing 1-5 person businesses.
Not every business deal is about immediate profit—some opportunities create long-term value that leads to greater success. Taking on strategically valuable projects, even at a lower rate, can refine services, build strong relationships, and open new doors. Knowing when to pursue an opportunity and when to say no helps balance profitability with sustainable business growth.
Referral marketing isn’t just a strategy—it’s the backbone of sustainable growth. Referrals harness the most powerful form of advertising: personal recommendations. Turning satisfied customers into enthusiastic advocates can build trust, attract new clients, and create lasting loyalty without stretching your budget.
Here’s a little tale about why you’re always networking, even when you’re just grabbing a plate of free food.
During the week, people all over the world attend BNI meetings to get and give referrals. But as it turns out, few members tap into the full potential of their BNI chapter. There is a system for generating business referrals, and you have to be willing to do the hard work it takes to get them. Here are six step-by-step instructions for helping people to help you.
Going to a BNI meeting having not done any work behind the scenes is like an athlete going to the Olympics without training – neither is likely to win any medals.
One of the most valuable and often ignored assets any business professional has is their network of personal contacts. If you keep an organized list of contacts, you’ll be able to effectively and efficiently build and deepen your relationships, ask for referrals, or simply keep in touch.
Most of us are familiar with the BNI expression 'people do...
If anyone in the room owns a business with staff, you have likely experienced “leaky bucket” syndrome where we train our team only to find a few weeks later they’ve forgotten the training. We have to keep topping off the bucket!
BNI is notorious for acronyms, and one of my favorites is the...
As you know, visitors are the lifeblood of BNI. Natural...
A steady stream of visitors is necessary to keep a chapter...
When we look at the overall levels of member engagement in...