Build your VCP (Visibility, Credibility, Profitability) on Zoom
It's been eight+ months since we started doing our weekly referral networking meetings over Zoom. For some, it's comfortable and natural. For others, we're either still finding our way or getting pretty tired of doing this virtually.

It’s been eight+ months since we started doing our weekly referral networking meetings over Zoom. For some, it’s comfortable and natural. For others, we’re either still finding our way or getting pretty tired of doing this virtually.

Episode 677 of the BNI Podcast is all about how to be seen, what to say, and what not to do, to build VCP (Visibility, Credibility, Profitability) on Zoom.

How to Be Seen

When you’re at a BNI meeting on Zoom, it’s especially important to make the most of the space you have:

  • Bring your energy.
  • Keep your hand gestures on camera.
  • Dress professionally with a professional background.
  • Make sure Zoom shows your full name and company name.

What to Say

  • Keep your message concise. Be specific to be terrific.
  • Use success stories.
  • Don’t re-tell a story: re-live it.

What Not to Do

  • Don’t turn off your camera or step away from it unless there’s an emergency.
  • If you’re wearing shorts or sweatpants, don’t let people see them.
  • Don’t talk on the phone or to other people in your house, even if you are muted.
  • Don’t rely on technology, especially pre-recorded videos. 
  • Don’t talk without getting your audience involved. Ask your co-host for help with polls, reactions, and chat.

Bonus Round: 

  • PlanPrepare and Practice to deliver a Presentation with Power and Passion, so you create profound Profitability.
  • Remember that the offline rules still apply online.

You can listen to this BNI Podcast in its entirety for more insights or read the transcript by clicking this link.

I’m Andy Brenits, a brand and business growth strategy advisor. I work with business owners and leaders who want clearer thinking around brand, marketing, and growth—before time, money, or momentum are wasted.

My perspective is shaped by nearly 30 years across brand strategy, creative leadership, teaching, and in-house roles inside complex organizations. I write about how strategy actually works in the real world, with a focus on clarity, judgment, and better decision-making over tactics or trends.

These insights are for people responsible for meaningful decisions and long-term outcomes, building thoughtful brands and sustainable businesses one clear move at a time.

If that sounds useful, you’re welcome to subscribe to The Creative Brief.

Looking for focused clarity? An IdeaStorm is a strategic session designed to help you get unstuck and see your next move clearly.

Other Posts You Might Like

How to Ask for Referrals (Without Feeling Weird About It)

How to Ask for Referrals (Without Feeling Weird About It)

Getting referrals is about doing great work, asking clearly, and saying thank you. Be specific in your ask so people know exactly who to refer. Build trust through genuine relationships and consistent follow-through. The more intentional you are, the easier it is for others to help you grow.

I Went for Pancakes and Left with a Lead

I Went for Pancakes and Left with a Lead

Even the most underwhelming networking events can lead to meaningful business opportunities. Consistent outreach, follow-up, and simply showing up—especially when it’s inconvenient or awkward—are essential parts of building a sustainable solo business.

Seeing the Bigger Picture: Why Opportunity Drives Long-Term Success

Seeing the Bigger Picture: Why Opportunity Drives Long-Term Success

Not every business deal is about immediate profit—some opportunities create long-term value that leads to greater success. Taking on strategically valuable projects, even at a lower rate, can refine services, build strong relationships, and open new doors. Knowing when to pursue an opportunity and when to say no helps balance profitability with sustainable business growth.

Monthly(ish) Insights

Subscribe to The Creative Brief our monthly-ish un-newsletter about branding, marketing, and best practices to grow a referable brand. We take your privacy seriously. No spam, we promise!

You're on the list!