Brand personality worksheet.

This personality can be seen in just about everything you do—all the way you talk and interact down to the design of your office space and products. Before we begin a brand design project, we look to understand the style of your organization so that we can infuse them into the design of your brand visuals.

To help you define your personality, we’ve listed out several style traits below to help inspire you. This list is by no means comprehensive and your organization may very well possess other traits that are not on this list.

As you consider your personality, you may find yourself struggling to decide whether you actually possess a specific personality trait, or if you just wish you did. It is important to be honest with who you are as an organization in the exercise, because consumers are incredibly perceptive, and designing a brand with a false personality will never ring true to your audience.

Reserved

Nurturing

Powerful

Serious

Light-hearted

Conventional

Unexpected