The Brenits Creative Blog

Insights on branding, marketing, and creative strategy.

10 Logo Design Tips for Clients

A good logo is a significant contributor to making that crucial first impression on a customer. Logos convey your company’s values, tell a story, and even help people trust your brand. Your company is at an immediate disadvantage if your logo does not convey the right message to a prospective customer. It could even mean the difference between selecting the competition over you.

Here are ten key elements that are essential to every good logo, regardless of industry or application. When reviewing your current logo or getting started with a new business, make sure your logo has these ten elements:

9-Point Year-End Marketing Action Plan

Hit the ground running in the new year with a marketing action plan. If you want to succeed in 2024, you need to start thinking about it months ahead. These 9 action items will set you up for success.

How To Wipe Out $20B Of Brand Equity

People build emotional ties to the brands they love and use every day. When you change a brand’s visual identity, you change its face. If you change it too much, loyal users will feel as if they are looking at a stranger.

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Andy Brenits, InSource Vice President, has been promoted to Associate Director of...

Elected VP of InSource

Andy Brenits, Manager of National Design at KPMG in Montvale, New Jersey, has been...