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Here are some recent articles you might be interested in…
Quoted in Under30CEO: 16 Strategies to Build a Personal Brand for Success
Andy Brenits shares personal branding strategies in Under30CEO, emphasizing value alignment, authenticity, and consistent thought leadership to attract the right opportunities.
Featured in MarketingExecutive.io: 25 Tips for Building a Strong Brand Identity and Consistent Messaging
Andy Brenits shares expert branding advice on MarketingExecutive.io, highlighting the importance of defining brand purpose and using simple brand guidelines to ensure consistent messaging and identity across all platforms.
A Beautiful Website Won’t Fix a Broken Brand
Redesigning your website or marketing materials might seem like the fix for slow sales or outdated visuals—but if your brand strategy is unclear, even the best-looking materials will fall flat. When brand positioning, strategy, and design are out of sync, your marketing won’t deliver results. Aligning your message, visuals, and marketing approach creates a strong foundation that helps your website and collateral attract and convert the right audience.
What Your Pricing Says About Your Brand (and Why It Matters)
Pricing communicates more than cost—it signals value, shapes perception, and positions your brand in the marketplace. Whether it’s Evian vs. store-brand water or a consultant who’s “not cheap but worth it,” pricing influences how others talk about you. A strategic approach to pricing can elevate your brand, attract the right clients, and reinforce your reputation.