A Strategic Check-In for Growing Businesses
The Brand & Marketing Scorecard
A 20-minute diagnostic to understand how well your brand positioning, messaging, and marketing strategy are actually working together—right now.
Answer 30 short statements and get a clear, plain-English snapshot of what’s aligned, what’s drifting, and what deserves your focus next.
How This Diagnostic Helps
About The Brand & Marketing Scorecard
This is a fast, structured self-assessment designed to surface clarity without guesswork. In about twenty minutes, you’ll get a grounded snapshot of where your brand and marketing are aligned, drifting, or quietly working against each other.
It’s not an audit. It’s a strategic check-in built around the fundamentals strong brands rely on.
Who This Is For
The Brand & Marketing Scorecard is for founders, business owners, and marketing leaders responsible for growth, positioning, and direction—especially when marketing feels heavier or noisier than it should.
What You’ll Do (and How It Works)
You’ll respond to 30 short statements covering brand positioning, brand messaging, and marketing strategy.
Answer based on how things actually operate today—not how they worked in the past or how you wish they worked. Accuracy matters.
Once complete, your score is calculated automatically and shown immediately, along with a plain-English explanation of what that score typically indicates. You’ll also have the option to email the results to yourself for reference or sharing.
Higher scores often point to opportunities to sharpen focus and create leverage.
Lower scores don’t signal failure. More often, they explain why growth feels inconsistent, effort-driven, or harder than it should.
A Note About the Scorecard
All of the questions in this scorecard are strategy-related.
They focus on the things you need to be, do, and have in place for a powerful brand and an effective marketing strategy. Improving even one of these areas can have a meaningful impact on marketing effectiveness and revenue growth.
The real challenge isn’t effort. It’s knowing what to improve—and how.
Now, you’ll know.
A Fork in the Road Is a Good Time to Check In
Most businesses don’t decide to “rethink” their brand or marketing. It usually happens because something shifts—growth accelerates, priorities change, the market evolves, or what once worked starts to feel heavier than it should.
If you’re at a point where decisions feel less obvious, messaging feels harder to articulate, or marketing effort isn’t producing the clarity or momentum you expect, this diagnostic helps you pause and take stock.
This Brand & Marketing Scorecard is designed for moments like that—when you don’t need more tactics, but better visibility into what’s aligned, what’s drifting, and what deserves attention next.
Use it to:
-
Pressure-test whether your brand and marketing are still working together
-
Surface blind spots that may be slowing progress
-
Align internal conversations around what actually matters right now
-
Create a clearer basis for deciding what to fix, refine, or ignore
Think of this as a strategic check-in at a decision point—not a judgment, and not a commitment to change everything. Just clarity, so your next move is intentional instead of reactive.
Ready to Get Started?
Begin the Brand & Marketing Scorecard
30 questions. Three focus areas. A clear snapshot of your brand and marketing alignment.
Get a clear snapshot of how well your brand is supporting your business, right now.
If some of these concepts feel new, that’s useful data, not a problem
Your responses are private, and results are visible only to you. Answer honestly based on how things are in your business today—not how they were, or how you wish they were.
Created by Andy Brenits, brand strategist and advisor to founders and leadership teams for 30 years.
Takes about 20 minutes. Your results will be shown immediately and emailed to you.
No spam. Just your results and occasional strategic insights.
COMMON QUESTIONS ABOUT THIS SCORECARD
Frequently Asked Question
What is the Brand & Marketing Scorecard?
The Brand & Marketing Scorecard is a self-guided diagnostic designed to assess how well your brand positioning, messaging, and marketing strategy are working together to support your business. It highlights areas of clarity, misalignment, and friction so you can decide where focus will matter most next.
How long does the assessment take?
Most people complete the assessment in about 10–15 minutes. The questions are short, and your score is calculated automatically once you finish.
Is this a test or a grade?
No. This is a diagnostic, not a judgment. There are no right or wrong answers. High scores often reveal opportunities to sharpen focus and create leverage. Lower scores usually explain why growth feels heavier or more effort-driven than it should.
Do I need to work with you to use this tool?
Not at all. The scorecard is designed to provide value on its own. Some people use it internally to align teams or guide planning. Others choose to use it as a starting point for a conversation through an IdeaStorm or BrandTherapy engagement—but that’s entirely optional.
Who is this diagnostic best for?
This scorecard is especially useful for founders, business owners, and leadership teams navigating growth, transition, or complexity. It’s designed for people who want clearer direction—not tactics, hacks, or execution-only solutions.
What do I receive after completing the scorecard?
You’ll receive:
-
A total score based on 30 statements across brand and marketing
-
A plain-English explanation of what that score typically indicates
-
Guidance on what to focus on next based on your results
You can also choose to have your results emailed to you for reference or discussion.
What if I’m not sure how to answer a question?i
That’s completely normal, and often a useful signal.
Answer based on how things actually operate today, not how you wish they worked or how they looked in the past.
If you’re torn between two answers, choose the one that feels more honest in practice. Neutral or “in-between” answers aren’t a problem; they often highlight areas where clarity is still forming, which is exactly what this diagnostic is designed to surface.
What should I do after I see my results?
Review your results for patterns, not perfection. High scores point to refinement and leverage; lower scores often explain why growth feels harder than it should. Many teams use the scorecard as a starting point for alignment and prioritization. If you want help interpreting your results, an IdeaStorm™ session can provide clarity on what to focus on next.
Design without strategy is just art.
Let’s Start with Clarity
If you’re exploring brand or marketing support and want to make a thoughtful decision, the best place to start is a conversation—or an IdeaStorm™ when you’re ready.