Thank you. Your Know your “it” factor brand positioning E-course is on its way to your Email inbox.
Before you go, we want to remind you to check your spam (or junk) folder in case you don’t see the welcome email.
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We know that building a strong brand can be challenging, and it requires a clear understanding of your business, your customers, and your competition. That’s why we created this course – to help you begin to develop the fundamentals of your brand.
We hope that the exercises in this course provide the guidance you need to discover your “it” factor. the “tour-de-force” that sets your brand apart from the competition, and begin the framework for how to communicate this concept to your target audience
will provide you with valuable insights and inspire you to take action to improve your brand’s performance.
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Thank you again for signing up for this course. We’re always here to help, so don’t hesitate to reach out to us with any questions.
If you don’t see my email within 15 minutes, check your JUNK folder. If you still don’t see it, drop us a line, and we’ll personally send it to you.
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How I Killed (and Fixed) My Email Campaigns
It took just ten minutes to update my DNS settings, and almost two weeks to fix the problem I created. This article is a cautionary tale of letting better get in the way of good enough.
Don’t Stop Marketing
Rather than stopping all of your marketing, consider instead changing your strategy. Instead of selling, inform. Instead of daily email blasts, send emails weekly (or monthly). Instead of doing the same thing you’ve always done, pivot to something different. Here are some specific ideas for this difficult time.
We’re all working from home now.
Since so many people are working from now, and Brenits Creative is a 100% remote-work team, I wanted to share the four things that I have been doing consistently for 20 years.
How To Name Your Brand
Effective brand naming isn’t emotional or political—it’s strategic. It should align with your positioning, resonate with your audience, and be memorable enough to stand on its own. More than a trivial detail, a name plays a critical role in shaping perception, signaling value, and reinforcing your brand’s promise. A weak or confusing name can dilute impact and force your brand to work harder to stay top of mind. Ultimately, naming is both a creative and disciplined process that deserves as much attention as any other aspect of branding.
How Behaving Like A Consultant Made Me A Better In-House Corporate Creative
Last year I wrote about some lessons learned while working in-house that makes me a better consultant and business owner. Today, I'm turning the tables and following up with some ideas for what I think helped shape my success when I was an in-house, corporate,...
The Difference Between Marketing Strategy and Tactics
Your website isn’t converting. The social media advertising doesn’t bring in as many leads as you hoped. The direct mail campaign was a waste of paper. Your emails don’t get opened. And none of it is bringing in any new business. Sounds familiar right?
40+ Types of Marketing for Your Business
Like many non-marketers, you might think that marketing is "one" thing: getting the word out about your business and influencing the "buy" decision. There are several types of marketing that a business could use to get customers to make that decision. Marketing has...
Free Event: Know your “it” Factor. Brand Workshop & Lunch and Learn.
Join us for a brown-bag lunch and interactive workshop on Thursday, January 24th that will help each you figure out just what your own “It” is that makes your businesses so special. Moreover, once you know your “It,” you’ll be able to attract the right customers to your business.
How We Gained Clarity, Focus and Growth With a Rebrand
Our organization, the Early Childhood Educators of Reformed Judaism (ECE-RJ), has been around for 15 years. I’ve been its executive director for four years. I’ve seen the organization grow and, at times, struggle – but our mission of meeting the needs of our...