From planning to promotion—get clarity on the channels, content, and consistency that move the needle.
Rather than stopping all of your marketing, consider instead changing your strategy. Instead of selling, inform. Instead of daily email blasts, send emails weekly (or monthly). Instead of doing the same thing you’ve always done, pivot to something different. Here are some specific ideas for this difficult time.
Your website isn’t converting. The social media advertising doesn’t bring in as many leads as you hoped. The direct mail campaign was a waste of paper. Your emails don’t get opened. And none of it is bringing in any new business. Sounds familiar right?
Marketing isn’t just one thing—it’s a diverse ecosystem of strategies that have evolved with technology, consumer behavior, and media platforms. This comprehensive guide explores over 40 distinct types of marketing, from traditional advertising and inbound content to emerging methods like voice, experiential, and neuromarketing. It emphasizes that there’s no single best approach—businesses should choose the right mix based on their audience, goals, and resources. Ultimately, understanding these categories helps brands become more strategic, creative, and effective in how they engage and convert their audiences.
I attend a fair amount of networking events every month. As an...
Most business owners have an idea of what they want their company to look like. However, their employees can’t necessarily see that same vision for what the future can be. If you are struggling with writing a clear mission statement and vision statement, then you should try to write a Vivid Vision first.
The Vision, Mission, and Values statements guide the behaviors of people in an organization. The Vision statement describes where the organization wants to be in the future; the Mission statement describes what the organization needs to do now to achieve the Vision.