You can’t stick to the plan unless you make one. Why planning—not tactics—is the missing link between goals, strategy, and real momentum.
You Can’t Stick to the Plan Unless You Make One
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Marketing Strategy
From planning to promotion—get clarity on the channels, content, and consistency that move the needle.
Momentum Is the Strategy: How Small Habits Build Big Brands
Success in branding and business isn’t about big breakthroughs — it’s about showing up, day after day, and doing the work that builds momentum. From sales and networking to marketing and referrals, consistency beats complexity every time. Here’s how small, steady habits create big results for solopreneurs and small businesses.
Paid, Earned, Shared, Owned: The PESO Media Mix That Builds Brands
Paid, earned, shared, and owned media make up the core mix of modern brand marketing. When these four channels work together, they create visibility, credibility, and long-term growth—helping small businesses and solopreneurs build stronger brands.
Seven Ways We Can Help You Build a Smarter, More Referable Brand
Want to know all the ways we can work together? From quick-start strategy sessions and in-depth research to ongoing advising, design, and free resources, here are seven ways we can help you build a smarter, more referable brand.
A Beautiful Website Won’t Fix a Broken Brand
Redesigning your website or marketing materials might seem like the fix for slow sales or outdated visuals—but if your brand strategy is unclear, even the best-looking materials will fall flat. When brand positioning, strategy, and design are out of sync, your marketing won’t deliver results. Aligning your message, visuals, and marketing approach creates a strong foundation that helps your website and collateral attract and convert the right audience.
What Your Pricing Says About Your Brand (and Why It Matters)
Pricing communicates more than cost—it signals value, shapes perception, and positions your brand in the marketplace. Whether it’s Evian vs. store-brand water or a consultant who’s “not cheap but worth it,” pricing influences how others talk about you. A strategic approach to pricing can elevate your brand, attract the right clients, and reinforce your reputation.
The Power of Referral Marketing: How to Turn Happy Customers into Loyal Advocates
Referral marketing is a powerful strategy for small businesses, using personal recommendations to build trust, attract new customers, and foster loyalty—all while keeping costs low. It reflects the quality of your business and the trust it inspires, turning happy customers into enthusiastic advocates
The Power of Persuasion: How Marketing Influences the ‘Buy’ Decision
Influencing the “buy” decision is both an art and a science. It requires a deep understanding of your audience, a clear articulation of your value proposition, and a strategic mix of marketing tactics that resonate with your target market.
9-Point Year-End Marketing Action Plan
Hit the ground running in the new year with a marketing action plan. If you want to succeed in 2024, you need to start thinking about it months ahead. These 9 action items will set you up for success.
Social Media: A Marketing Tactic or Strategy?
While social media platforms provide tactical tools, they are just a part of a comprehensive marketing strategy. By expanding your tactics arsenal beyond social media, such as leveraging email newsletters, advertising, and engaging in speaking opportunities, you can connect with a broader audience. However, the key lies in adopting a strategic approach.
Advertising and Promotion: Understanding the Key Distinctions
Advertising and promotion are often used interchangeably, but they have distinct purposes and roles in the marketing mix. By understanding the objectives and benefits of each approach, marketers can make informed decisions to reach their target audience and achieve desired outcomes.
The Power of Pricing: How to Make Your Brand Stand Out
The right pricing strategy is crucial to the success of your brand. It should align with your brand’s values and positioning, and can create a loyal customer base, increase sales, and boost revenue. On the other hand, the wrong pricing can damage your brand’s reputation, decrease sales, and drive customers away.
The Marketing Mix
Even after 40 years (or 60 in the case of the original P’s), the Marketing Mix is still very much applicable to a marketer’s day to day work. A good marketer will learn to adapt the theory to fit modern times and their own business model.
Talking the Talk: The Marketing Lexicon
Like any specialty, marketing has a language of its own. Recognizing some important terms and dropping them into conversations when talking to your marketing consultant would help us solve your business challenges.
Your Website Is For Your Prospects
Your website is a reflection of your business, the value you offer your prospects, and what it’s going to be like working with you.
How I Killed (and Fixed) My Email Campaigns
It took just ten minutes to update my DNS settings, and almost two weeks to fix the problem I created. This article is a cautionary tale of letting better get in the way of good enough.
Don’t Stop Marketing
Rather than stopping all of your marketing, consider instead changing your strategy. Instead of selling, inform. Instead of daily email blasts, send emails weekly (or monthly). Instead of doing the same thing you’ve always done, pivot to something different. Here are some specific ideas for this difficult time.
The Difference Between Marketing Strategy and Tactics
Your website isn’t converting. The social media advertising doesn’t bring in as many leads as you hoped. The direct mail campaign was a waste of paper. Your emails don’t get opened. And none of it is bringing in any new business. Sounds familiar right?
40+ Types of Marketing for Your Business
Marketing isn’t just one thing—it’s a diverse ecosystem of strategies that have evolved with technology, consumer behavior, and media platforms. This comprehensive guide explores over 40 distinct types of marketing, from traditional advertising and inbound content to emerging methods like voice, experiential, and neuromarketing. It emphasizes that there’s no single best approach—businesses should choose the right mix based on their audience, goals, and resources. Ultimately, understanding these categories helps brands become more strategic, creative, and effective in how they engage and convert their audiences.
How Writing Helps Me Talk About What I Do
I attend a fair amount of networking events every month. As an...
Goalsetting With A Vivid Vision Document
Most business owners have an idea of what they want their company to look like. However, their employees can’t necessarily see that same vision for what the future can be. If you are struggling with writing a clear mission statement and vision statement, then you should try to write a Vivid Vision first.
Getting Mission, Vision and Values Right
The Vision, Mission, and Values statements guide the behaviors of people in an organization. The Vision statement describes where the organization wants to be in the future; the Mission statement describes what the organization needs to do now to achieve the Vision.