The real talk: identity, lifestyle, and what it means to build a business (and a life) on your terms.
Going solo is one of the scariest things you’ll ever do—not because of failure, but because of freedom. I’ve done it twice: once by choice, and once by circumstance. Each time taught me something new about fear, resilience, and what it really means to bet on yourself.
Reducing the workweek to four days or incorporating regular sabbaticals isn’t just a corporate trend—it’s a game-changer for freelancers and solopreneurs, too. Backed by research showing maintained productivity and improved well-being, shorter schedules can lead to better focus, reduced burnout, and a more sustainable creative life.
When business feels quiet, it’s tempting to pull back. But staying visible — even in slow seasons — builds trust, brand equity, and future opportunities.