Social media feels ineffective when goals are unclear. Small businesses often measure the wrong metrics instead of tracking what drives real business outcomes.
BrandTherapy Notes #4: Measuring the Right Thing With Social Media
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BrandTherapy
BrandTherapy Notes #3: A quieter way to close the year
A Start, Stop, Continue list is one of the simplest ways to regain clarity at the end of the year. It helps you choose what to invest in, what to let go of, and what’s already working. And it often leads to calmer, more confident decisions going forward.
BrandTherapy Notes #2: Thankfulness and Your Brand Experience
A thoughtful, genuine thank-you is one of the strongest brand signals you can send. It creates emotional loyalty. It strengthens relationships. It builds trust. And it often leads to the kind of word-of-mouth that no ad campaign can buy.
BrandTherapy Notes #1: Staying findable in the age of AI
SEO helps Google find you. AEO and GEO help AI find you. Here’s how adding FAQ content keeps your brand visible in the age of AI search.