The WHY of BNI Education
TL:DR - If anyone in the room owns a business with staff, you have likely experienced “leaky bucket” syndrome where we train our team only to find a few weeks later they’ve forgotten the training. We have to keep topping off the bucket!

If anyone in the room owns a business with staff, you have likely experienced “leaky bucket” syndrome where we train our team only to find a few weeks later they’ve forgotten the training. We have to keep topping off the bucket!

Part of my role as Education Coordinator is to bring you BNI Education in small bite-size pieces each week so that we reinforce those ideas and are easy to digest.

BNI Mission Statement:

The mission of BNI is to help members increase their business through a structured, positive and professional referral marketing program that enables them to develop meaningful, long-term relationships with quality business professionals.

BNI Core Values:

BNI is built on a set of guiding principles that form the foundation on which members interact, conduct themselves, and fulfill their goals. These are our BNI Core Values.

One of those core values is Lifelong Learning and that there is more to networking and BNI that you can use to your advantage that can’t be learned by just attending the weekly meeting. 

There are many learning and training resources available to you, like BNI Business Builder (formerly BNI University), the BNI Podcast, and BNI books that we can access and manage individually. While BNI offers these resources, you can read non-BNI business books and listen to non-BNI business podcasts too.

However, we also have the opportunity to use the BNI Education Moment, which is only 3 minutes long, to deepen and reinforce our BNI understanding each week as a chapter rather than as individuals. And as you all know, I send out a weekly email reinforcing what Jack, Ron, and I talk about in our education moments.

BNI tracks and counts all that training in “units,” and if you go into the BNI Connect App, you can add a slip to get credit for CEU’s you’ve earned. One hour of “training” translates into one “CEU.” You only need 1 CEU per week.

And that email I send out counts as 1 CEU. So launch the BNI Connect app right now, and log 1 CEU just for reading the email I sent yesterday. And remember to do that each and every week.

I’m Andy Brenits, a brand and business growth strategy advisor. I work with business owners and leaders who want clearer thinking around brand, marketing, and growth—before time, money, or momentum are wasted.

My perspective is shaped by nearly 30 years across brand strategy, creative leadership, teaching, and in-house roles inside complex organizations. I write about how strategy actually works in the real world, with a focus on clarity, judgment, and better decision-making over tactics or trends.

These insights are for people responsible for meaningful decisions and long-term outcomes, building thoughtful brands and sustainable businesses one clear move at a time.

If that sounds useful, you’re welcome to subscribe to The Creative Brief.

Looking for focused clarity? An IdeaStorm is a strategic session designed to help you get unstuck and see your next move clearly.

Other Posts You Might Like

How to Ask for Referrals (Without Feeling Weird About It)

How to Ask for Referrals (Without Feeling Weird About It)

In a recent coaching call, someone admitted: “I’m too chicken to ask for referrals.” Heads nodded around the Zoom room. Sound familiar? You’re not alone. Asking for referrals can feel awkward — even intimidating — for many professionals. But here’s the truth: if...

I Went for Pancakes and Left with a Lead

I Went for Pancakes and Left with a Lead

The Brunch That Wasn't What I Expected For the past few months, I’d been getting email invites to something called a “Friday Networking Brunch.” I was never available—until this month. I figured, why not? I could use a break from my screen, maybe meet some new people,...

Seeing the Bigger Picture: Why Opportunity Drives Long-Term Success

Seeing the Bigger Picture: Why Opportunity Drives Long-Term Success

As business owners, we’re often told to focus on high-ticket clients, premium services, and scaling our revenue. And while profitability is essential, not every deal’s value is measured in dollars. Sometimes, the long-term potential of an opportunity far outweighs its...

Monthly(ish) Insights

Subscribe to The Creative Brief our monthly-ish un-newsletter about branding, marketing, and best practices to grow a referable brand. We take your privacy seriously. No spam, we promise!

You're on the list!