You have questions, we have answers
FAQs About Branding, Strategy, and Working With Us
We’re not your typical “full-service” agency—and that’s by design. We help solopreneurs and founder-led businesses clarify their message, position their brand with purpose, and attract the right people.
Whether you’re just getting started or evolving your brand to match your next level of growth, you’ll find answers here about how we work, what to expect, and how we can help.
F.A.Q.
Curious about what it’s like to work with us? Start here.
Branding and Marketing FAQs for Solopreneurs and Small Businesses
Below you’ll find answers to the questions we’re asked most often—from how our services work to when it makes sense to invest in branding and what kind of support you can expect along the way.
What does Brenits Creative do, exactly?
We help solopreneurs and founder-led small businesses stand out, attract the right clients, and grow with confidence—through strategic branding, marketing advisory, and creative direction. Whether you’re launching something new or evolving what already exists, we help you get clear on your message, position your brand with purpose, and build a presence that actually works.
Are you a solo consultant or do you have a team?
I’m the primary strategist and advisor you’ll work with—bringing 25+ years of brand and marketing expertise to the table. Depending on your needs, I also collaborate with trusted creative partners (writers, designers, developers, etc.) to bring your strategy to life. You get big-agency brains without the big-agency overhead.
Where are you based, and do you work with clients outside your area?
I’m based in the Phoenix, Arizona area—but I work with clients across the U.S. and beyond. Most of our work happens remotely via Zoom, email, and collaborative tools, so location is never a barrier.
What services do you offer?
We offer strategic branding and marketing services designed to clarify your message and strengthen your presence. This includes:
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Brand strategy and positioning
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Messaging frameworks and naming
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Visual identity design
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Marketing strategy and advisory
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Creative direction and fractional CMO services
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We also offer one-off sessions and ongoing support through our BrandTherapy and IdeaStorm programs.
What is BrandTherapy, and how does it work?
BrandTherapy is an ongoing strategy and advisory engagement for solopreneurs and small business owners who want a thought partner—someone to help navigate branding, marketing, and growth decisions with confidence. You’ll get monthly strategy sessions, accountability check-ins, and access to templates, tools, and my expertise—without committing to a huge project or long-term retainer.
What is an IdeaStorm session?
An IdeaStorm is a 90-minute working session where we dig into your brand, business, or marketing challenge together. Whether you’re stuck, need clarity, or just want fresh ideas from a seasoned strategist, this focused session is designed to give you actionable insights right away.
Can I book a one-time pick-my-brain session or do I need to commit to a package?
Absolutely. You can start with a one-time Pick-My-Brain session if you just need quick guidance or want to test the waters. There’s no long-term commitment required—just valuable insight delivered in one focused conversation.
What if I’m not clear on what I need yet?
That’s totally normal—and exactly where I come in. Most of my clients start with questions, uncertainty, or too many ideas. We’ll work together to get clear on what matters most, what to prioritize, and how to move forward with purpose and focus.
Do you provide ongoing support after a project is complete?
Yes. Many clients continue working with me through BrandTherapy or on an advisory basis. Whether it’s help with decision-making, creative direction, or staying accountable to your goals, you can count on ongoing support when you need it.
Why is branding important for small businesses or solopreneurs?
Because your brand is often the first impression—and sometimes the only one—you get. A strong brand helps you attract the right clients, charge what you’re worth, and communicate your value clearly. It gives your business a consistent voice, look, and feel that builds trust and drives results.
When should I invest in branding or rebranding?
If your business is growing, shifting, or struggling to stand out, it’s probably time. Signs it’s time to brand or rebrand include:
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You’ve outgrown your current identity
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You’re unclear on how to talk about what you do
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Your visual brand feels dated or inconsistent
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You’re not attracting the right clients or customers
Do I need to do both strategy and design at the same time?
Not necessarily. We can start with strategy first—clarifying your positioning, messaging, and goals—before jumping into visual identity or design. In fact, strategy-first usually leads to stronger, more aligned creative work.
What if I already have a logo and website—can you still help me?
Yes. Branding is more than just a logo. Even if you have visuals in place, I can help you strengthen your message, clarify your positioning, and make sure everything works together to support your business goals.
What are common branding mistakes you help clients avoid?
Some of the most common ones include:
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Looking and sounding like everyone else in your industry
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Starting with design before strategy
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Inconsistent messaging across channels
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Not knowing who you’re really talking to
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Trying to do everything yourself without a clear plan
I help you avoid these pitfalls by focusing on clarity, consistency, and strategy first.
How do I know if my current brand is working?
Ask yourself:
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Are you attracting your ideal clients?
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Do people understand what you do and why you’re different?
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Are you confident in how your brand looks, sounds, and feels?
If you’re unsure—or the answer is “not really”—it might be time to reassess.
I’m interested—what should I do next?
Start by scheduling a free consult. We’ll talk about what you’re working on, what’s keeping you stuck, and how I might be able to help. No pressure, no sales pitch—just a conversation.
Do you offer a free consultation?
Yes, I offer a 15–20 minute no-pressure consult to see if we’re a good fit. You can ask questions, share what you’re working on, and get a feel for how I work. Schedule your consultation for a time that works for you here: https://calendly.com/andybrenits/consult
How do I know if my marketing problem is strategic or tactical?
If you’re unsure who you’re targeting, what message to lead with, or why your marketing isn’t converting—those are strategic problems. If you’re clear on your audience and message but just need help executing, that’s tactical. We can figure this out together during a consultation.
What’s the difference between marketing strategy and marketing tactics?
Strategy is the big-picture plan that defines your direction—what you want to achieve and how you’ll position your brand to get there. Tactics are the specific actions that execute the strategy—things like running ads, posting on social, sending emails, or attending events.
Think of strategy as the “why” and “what,” and tactics as the “how.”
Do I need both branding and marketing, or can I focus on just one?
You need both—but not at the same time or in the same way.
Branding is the foundation: it defines how you show up in the world and what people believe about your business.
Marketing builds on that foundation to promote, generate leads, and drive conversions.
Without branding, your marketing lacks meaning. Without marketing, your brand goes unseen.
What does my pricing say about my brand?
Pricing is more than just a number—it’s a message. It signals your value, your positioning, and the kind of client experience you offer. Low prices can suggest accessibility or even disposability. Premium pricing tells clients your work is high-value, expert-level, and worth investing in. The right price helps attract the right clients and builds long-term trust in your brand.
Will a new website fix my marketing problems, or do I need a full rebrand?
It depends on what’s really broken. If your business has evolved, your messaging feels unclear, or you’re not attracting the right clients, it’s likely a branding issue—not just a website problem. A beautiful website can’t fix a brand that’s lost focus or a strategy that’s out of sync.
Start by asking: Does our brand still reflect who we are and what we offer? If the answer is no, a rebrand may be in order. But if your brand is strong and your site just feels clunky or outdated, a refresh might be all you need.
Either way, fix the foundation first—then build something that looks as good as it works.
Still have questions? Let’s talk.
If you didn’t find what you were looking for—or just want to talk through your situation—schedule a free 15-minute consult. No pressure, no sales pitch. Just expert insight to help you get clear on your next move. Book your free consult or email us directly.