Insights on branding, marketing, and creative strategy.
So when should a brand look at changing its name? If you want to signal a change in strategic focus, and if the name change will serve greater meaning, resonance, and value for consumers and customers, then do it.
We all understand how important brands can be. There are brands that are significant all...
In the first part of this two-part series, I talked about brand cultures that focus on...
The more your brand enables entices, and enriches customers, evoking their positive...
Everybody wants a brand that’s different. The irony of that statement is intentional. It...
The American Marketing Association defines a brand as a name, term, symbol, and/or...