In his latest interview with Bold Journey Andy Brenits shares insights on clarity, purpose, and business growth, explaining why most challenges aren’t execution problems but clarity problems, and how better thinking leads to better decisions.
Mission, vision, values, and positioning statements are the most widely recognized strategic tools used to define a company’s business, strategic objectives, and overall approach to reach those objectives. Another less frequently recognized strategic statement that many companies neglect to employ is the Purpose statement.
A company’s identity extends beyond its visual representation, known as corporate identity, which contributes to brand recognition but represents only a fraction of the overall brand. The true essence of a brand lies in its intangible qualities.