Visual Identity & Design Archives : Brenits Creative

10 Logo Design Tips for Clients

Andy Brenits — Tue, 26 Sep 2023 20:16:33 +0000

A strong logo creates a vital first impression, reflecting your company's values and building trust. A poor logo can turn customers towards competitors. Ensure your logo embodies these ten crucial elements, whether evaluating an existing one or designing for a new business.

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What Color Says About Your Brand

Andy Brenits — Sat, 15 Jul 2023 11:05:08 +0000

Color evokes emotional responses and creates associations that customers will connect to a brand. The colors of your brand communicate a lot.

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6 Ways To Spot Cheap Logo Design

Andy Brenits — Sun, 19 May 2019 20:32:09 +0000

There's only one thing worse than a cheap logo, and that's a cheap looking logo. Even if your average consumer can’t communicate why your logo makes them feel embarrassed, disgusted, or confused, they’re still going to have that reaction anyway.

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Choosing The Right Logo For Your Business

Andy Brenits — Fri, 10 Aug 2018 11:56:14 +0000

A logo is a powerful visual representation of your company. It forms an impression that should be memorable, unique, and positive. An effective logo is the start of a successful corporate identity. Your company can be as up to date in its services and products as you like, but if your logo looks like 1983 your company’s image – and profits – will suffer. While you can’t completely control your corporate image, you can influence it to a large degree. Every successful logo design project begins when senior management sees the logo not as a decoration, but rather as an important component of their brand. Before working with a professional to design your identity, it helps to know a little more about logos. Some might suit your business more than others. What you should look for in an identity design Simplicity: Simplicity can make the difference between good and bad design, between a “look” that’s strongly memorable and one that’s instantly forgettable. Shapes: Our brains are hardwired to recognize smooth, closed, regular shapes. This tendency is especially strong under conditions of short exposure, competitive surroundings, or low attention level. If your “message” is too complicated, people simply won’t remember it. Memory […]

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A Guide To Responsive Logos

Andy Brenits — Tue, 18 Apr 2017 16:12:04 +0000

To provide a comprehensive user experience across multiple mediums, a true responsive design isn’t limited to context or shrinking content on a page. Subtle design considerations, such as the icons and logos should also be flexible enough to follow similar contextual responsive principles.

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How Flexible Is Your Logo?

Andy Brenits — Tue, 21 Feb 2017 08:45:25 +0000

An advantage of marketing a small business is the flexibility to try new strategies to grow your business.
Though you may be flexible enough to try new marketing tactics to grow your business is your logo?

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