Free Course

Knowing what makes you unique and separates you from your competition, places you on the road to total domination in your industry. We call it your “it” factor. 

You know what we are talking about, right? You can’t quite put your finger on what “it” is, but you know sure companies have “it.”

Apple has “it,” Coca-Cola has “it.” Microsoft has “it.” Nike has “it.” You have “It” too.

This FREE Email workshop and training course will help you discover your “It” factor, the “tour-de-force” that sets your brand apart from the competition, and begin the framework for how to communicate this concept to your target audience. 

The first thing you need to know before beginning is this: Your logo is NOT your brand.  

Your brand is much more than just the visuals that people see. It is what customers and prospective customers believe makes your services unique and valuable.

Think about it this way: It’s not just about what you say or how you look. It’s about the impression you are making on others.

In other words: Your Brand = Your Reputation

In this course, you will work towards defining your brand personality and the image you want your target audience to have of you. That image is essential to laying the groundwork for choosing the stylistic elements of your brand.

Much like your personality informs the clothes you choose, your business’s personality will help inform your decisions on all aspects of your brand identity and marketing.

Once you sign up, I’ll send you an email every few days with a short exercise (that you can do in 30-minutes or less) to help you understand and define your brand personality.