No business can afford to rest on its laurels. While your company may be keeping up with economic and market changes, is your brand keeping up? Does your website communicate to your target audience how you’re keeping up?
You may be trying to decide if you should rebrand your business, or just update your website. Here are 10 factors to consider helping you make your decision.
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We hope you enjoy these easy-to-read and easy-to-digest articles about branding, marketing, and productivity strategies for growing 1-5 person businesses.
Lessons Learned Working In-House That Helped Me Be A Better Consultant
By the end of 2015, after being an in-house creative director...
10 Ideas To Build Your Small Business brand
Many small business owners I talk to already understand that branding is essential to their business, but a surprisingly high number of them don’t really know why.
Getting Mission, Vision and Values Right
The Vision, Mission, and Values statements guide the behaviors of people in an organization. The Vision statement describes where the organization wants to be in the future; the Mission statement describes what the organization needs to do now to achieve the Vision.
Free Event: Know your "It" Factor. Brand Workshop & Lunch and Learn.
Join us for a brown-bag lunch and interactive workshop on Thursday, January 24th that will help each you figure out just what your own “It” is that makes your businesses so special. Moreover, once you know your “It,” you’ll be able to attract the right customers to your business.
Does My Small Business Really Need A Brand?
I think maybe people get hung up on wording. If you were to replace the word “branding” with “reputation” instead, I think I might get your attention. You care about your reputation, right?
Do You Need To Rebrand Your Business?
Business owners are more in tune with the principals of branding than ever before, some spending millions of dollars to brand or rebrand, depending on where they’re at in the business lifecycle. A brand represents everything about an organization, from its market position to company culture.
Four Simple Strategies to Keep Your Brand Consistent
Business owners are more in tune with the principals of branding than ever before, some spending millions of dollars to brand or rebrand, depending on where they’re at in the business lifecycle. A brand represents everything about an organization, from its market position to company culture.
Why You Need To Conduct A Design Audit
We all understand how important brands can be. There are...
Choosing The Right Logo For Your Business
A logo is a powerful visual representation of your company. It...
Not the same: Brand Positioning and Brand Purpose
There was a period between about 2016-2017 where many brands...
How Much Does Branding Cost?
If you ask around for quotes on branding projects, you will get fees ranging anywhere from $1,000 to $50,000 and even higher, and this often is just for design work. You might find a freelance designer online who says they can do it for less than $500, and you can even get a logo for as low as $5 on fiver.com. The real price of branding though, is not doing anything consistently.
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