PricePoint’s graphic user interface was created to make what is usually a very difficult area of tax law (transfer-pricing) seem easy to navigate.

The idea behind the marketing plan was to make licensing the software, and included legal support, seem just as simple and maybe even fun when compared to competitors products.

After designing the graphic user interface and marketing package for PricePoint, Crossborder Solutions called on me again to create the packaging for the software itself.

Using icons and other design elements from the marketing pieces, the packaging fits nicely into the established brand identity system.