Every email interface guides us to compose the email incorrectly: First add the recipient, then subject, then the body, then the attachment. This leads to forgotten attachments, accidental sends, and meaningless subject lines. Here’s a better (proper) way to compose email:
I’m Andy Brenits, a brand and business growth strategy advisor. I work with business owners and leaders who want clearer thinking around brand, marketing, and growth—before time, money, or momentum are wasted.
My perspective is shaped by nearly 30 years across brand strategy, creative leadership, teaching, and in-house roles inside complex organizations. I write about how strategy actually works in the real world, with a focus on clarity, judgment, and better decision-making over tactics or trends.
These insights are for people responsible for meaningful decisions and long-term outcomes, building thoughtful brands and sustainable businesses one clear move at a time.
If that sounds useful, you’re welcome to subscribe to The Creative Brief.
Looking for focused clarity? An IdeaStorm is a strategic session designed to help you get unstuck and see your next move clearly.
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