I’m thrilled to have been interviewed by my friend and colleague, Harrison Wise, for the “FOAFing around with…” series, which features members of FOAF (Fraction of a Fraction).

In the interview, Harrison and I talked about how I’m different than a fractional CMO, branding, who I work with most often, misconceptions about fractional executives, and how a CEO would measure the success of a fractional chief brand officer.

FOAF is a professional services network comprised of fractional executives specializing in marketing, finance, operations, and other disciplines offering fraction-of-a-fractional executive leadership to give CEOs flexible talent on-demand to bridge leadership gaps, accelerate growth, and clear obstacles so they can achieve their business goals:

Thank you again, Harrison, for allowing me to share my experience and perspectives.