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We hope you enjoy these easy-to-read and easy-to-digest articles about branding, marketing, and productivity strategies for growing 1-5 person businesses.

Marketing
3 AI tools to use that aren’t ChatGPT

3 AI tools to use that aren’t ChatGPT

Cut through the AI hype, with practical insights for service-based SMEs. From automating customer relationship management to refining your professional writing and optimizing your calendar, these AI tools streamline your tasks and enhance productivity.

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9-Point Year-End Marketing Action Plan

9-Point Year-End Marketing Action Plan

Hit the ground running in the new year with a marketing action plan. If you want to succeed in 2024, you need to start thinking about it months ahead. These 9 action items will set you up for success.

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Social Media: A Marketing Tactic or Strategy?

Social Media: A Marketing Tactic or Strategy?

While social media platforms provide tactical tools, they are just a part of a comprehensive marketing strategy. By expanding your tactics arsenal beyond social media, such as leveraging email newsletters, advertising, and engaging in speaking opportunities, you can connect with a broader audience. However, the key lies in adopting a strategic approach.

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7 Tips For A Mid-Year Brand And Marketing Checkup

7 Tips For A Mid-Year Brand And Marketing Checkup

As we approach the halfway point of the year, now is the perfect time to take a step back and evaluate the effectiveness of your brand and marketing strategy. It’s a good idea to do a mid-year checkup to ensure you’re on track to meet your goals and make any necessary adjustments before it’s too late.

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The Power of Pricing: How to Make Your Brand Stand Out

The Power of Pricing: How to Make Your Brand Stand Out

The right pricing strategy is crucial to the success of your brand. It should align with your brand’s values and positioning, and can create a loyal customer base, increase sales, and boost revenue. On the other hand, the wrong pricing can damage your brand’s reputation, decrease sales, and drive customers away.

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The Marketing Mix

The Marketing Mix

Even after 40 years (or 60 in the case of the original Pโ€™s), the Marketing Mix is still very much applicable to a marketerโ€™s day to day work. A good marketer will learn to adapt the theory to fit modern times and their own business model.

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Talking the Talk: The Marketing Lexicon

Talking the Talk: The Marketing Lexicon

Like any specialty, marketing has a language of its own. Recognizing some important terms and dropping them into conversations when talking to your marketing consultant would help us solve your business challenges.

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Don’t Stop Marketing

Don’t Stop Marketing

Rather than stopping all of your marketing, consider instead changing your strategy. Instead of selling, inform. Instead of daily email blasts, send emails weekly (or monthly). Instead of doing the same thing you’ve always done, pivot to something different. Here are some specific ideas for this difficult time.

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The Difference Between Marketing Strategy and Tactics

The Difference Between Marketing Strategy and Tactics

Your website isn’t converting. The social media advertising doesn’t bring in as many leads as you hoped. The direct mail campaign was a waste of paper. Your emails don’t get opened. And none of it is bringing in any new business. Sounds familiar right?

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