I often talk about how your logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product. Here is some clarification of the differences between...READ MORE
In the late 1800s, cowboys drove huge herds of cattle across the central plains of the USA. During these cattle drives, the cowboys would often meet other groups of cowboys driving their cattle.
When you think about great branding, Coca Cola’s distinctive red and white lettering, Nike’s swoosh and Adidas’s three stripes likely come to mind. But as a small business,...
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