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We hope you enjoy these easy-to-read and easy-to-digest articles about branding, marketing, and productivity strategies for growing 1-5 person businesses.

Brand Strategy
Brand Marketing in a time of COVID-19

Brand Marketing in a time of COVID-19

Branding is long-term focused, rather than special promotions or a discounts. The tactics for staying top-of-mind 6 or 12 months from now are different than getting them to notice you right now.

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A Fresh Start: Rebrand Your Business or Refresh Your Website?

A Fresh Start: Rebrand Your Business or Refresh Your Website?

No business can afford to rest on its laurels. While your company may be keeping up with economic and market changes, is your brand keeping up? Does your website communicate to your target audience how you’re keeping up?
You may be trying to decide if you should rebrand your business, or just update your website. Here are 10 factors to consider helping you make your decision.

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Do You Need To Rebrand Your Business?

Do You Need To Rebrand Your Business?

Business owners are more in tune with the principals of branding than ever before, some spending millions of dollars to brand or rebrand, depending on where they’re at in the business lifecycle. A brand represents everything about an organization, from its market position to company culture.

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Four Simple Strategies to Keep Your Brand Consistent

Four Simple Strategies to Keep Your Brand Consistent

Business owners are more in tune with the principals of branding than ever before, some spending millions of dollars to brand or rebrand, depending on where they’re at in the business lifecycle. A brand represents everything about an organization, from its market position to company culture.

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