A follow up email or call isn’t about trying to sell additional products or services. The best follow-up is one that adds value to the recipient.
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We hope you enjoy these easy-to-read and easy-to-digest articles about branding, marketing, and productivity strategies for growing 1-5 person businesses.
Brand Marketing in a time of COVID-19
Branding is long-term focused, rather than special promotions or a discounts. The tactics for staying top-of-mind 6 or 12 months from now are different than getting them to notice you right now.
How To Name Your Brand
To remind us that names have only as much power as we give...
Scare Tactics In Branding and Marketing
Human beings have base fears such as the need for protection,...
Defining Your Audio Brand Strategy
From Netflix's "Ba-Dummm!" to the "ba-da-DA-Dum" of Intel, or...
A Fresh Start: Rebrand Your Business or Refresh Your Website?
No business can afford to rest on its laurels. While your company may be keeping up with economic and market changes, is your brand keeping up? Does your website communicate to your target audience how you’re keeping up?
You may be trying to decide if you should rebrand your business, or just update your website. Here are 10 factors to consider helping you make your decision.
10 Ideas To Build Your Small Business brand
Many small business owners I talk to already understand that branding is essential to their business, but a surprisingly high number of them don’t really know why.
Does My Small Business Really Need A Brand?
I think maybe people get hung up on wording. If you were to replace the word “branding” with “reputation” instead, I think I might get your attention. You care about your reputation, right?
Do You Need To Rebrand Your Business?
Business owners are more in tune with the principals of branding than ever before, some spending millions of dollars to brand or rebrand, depending on where they’re at in the business lifecycle. A brand represents everything about an organization, from its market position to company culture.
Four Simple Strategies to Keep Your Brand Consistent
Business owners are more in tune with the principals of branding than ever before, some spending millions of dollars to brand or rebrand, depending on where they’re at in the business lifecycle. A brand represents everything about an organization, from its market position to company culture.
Why You Need To Conduct A Design Audit
We all understand how important brands can be. There are...
Not the same: Brand Positioning and Brand Purpose
There was a period between about 2016-2017 where many brands...
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