Do You Need To Rebrand Your Business?

In today’s competitive business climate no company can afford to rest on its laurels. Your business may be keeping up with economic and market changes but is your brand keeping pace?

The important factors to consider when assessing the value of a rebrand include market differentiation, brand awareness, relevance, consumer personality and preference, associations, and emotional connectivity. If your company can improve its relationship to its customer base in any or all of these key areas, you may want to think seriously about rebranding. Here are some things to consider if you’re trying to decide if your business needs a rebrand.

1. You’re looking to gain a competitive advantage

A well-executed rebrand can allow your company to reflect current market dynamics and gain competitive advantage, accelerate pipeline performance and become a leading voice in your industry.  Sidestep the competition and increase your market share through an updated image. By revisiting your brand messaging, you can counter a loss in consumer confidence and/or decreased profitability.

2. You want to stimulate growth

Rebranding can help you to cater more efficiently to current customer demands. Many businesses operate in markets with complex product portfolios, fragmented audiences, and promotional clutter. An effective rebrand can help improve your impact in a crowded market. As the company continues to grow and develop, customers hungry for change will keep coming back to see what’s new.

3. You’re preparing for long-term market expansion

A rebrand can become a public expression of a company’s evolution. As any small business prospers, a rebrand can reflect the larger, more sophisticated company it has become. Businesses that fail to develop their brand risk being dwarfed by more dynamic competitors.

4. You want to refocus and reinvigorate employees

Rebranding can have a rejuvenating effect on the internal culture of your company as it calls for new levels of employee support, knowledge and feedback. It gives staff the chance to get involved in creating a new, positive business culture.

So, how much could your company benefit from a timely rebranding exercise?

Whatever your reason for rebranding, your company’s brand must remain consistent with the latest and greatest your business has to offer. Whether reflecting advancements in your products or service or the evolving nature of your business as a whole, the process of rebranding is essential to communicate your level of quality to your customer base.

After all, a rebrand is about much more than making your business look good. It’s about making your bottom line look good, too.

Brenits Creative

Brenits Creative: Your brand and your reputation are one and the same.
Brenits Creative
Brenits Creative15 hours ago
Typographic hierarchy is really important in communicating messages - and apparently all of the lines on SNL every Saturday night. Each is done by hand on cue cards, rather than using teleprompter, taking an hour to write each sketch down.
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Brenits Creative20 hours ago
In summary, you pay for the years of experience, not the time it takes to do the work.
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Brenits Creative1 month ago
The description of the technical need for a new design exemplifies why some companies just need new logos, without touching positioning. But it's such a designer-y thing to do in naming the Slack logo "Octothorp". I love it, and will bestow a name on all logos we design going forward.
Brenits Creative
Brenits Creative1 month ago
We see hundreds of logos every day, but only a handful cut through the noise and stick with us for longer than a moment. If you're thinking about rebranding in 2019, here are some trends to consider,
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Brenits Creative1 month ago
It takes "grit", to be successful for the long-term. "Without the effort to back it up, talent is nothing more than wasted ability."
Brenits Creative
Brenits Creative2 months ago
For those of you that grow their business by referrals and word of mouth: According to a recent study by Nielsen, 83% of people polled said they trust the recommendations of friends and family. So, what are you doing to cultivate referrals?